BTL Mark: Resolve interoperability issues & increase buyer confidence
EMAIL INTERVIEW Heather Deal & Ken Sinclair
Heather Deal, Marketing Communications Liaison,
LonMark Career Center
The LonMark Career Center is intended for the entire intelligent buildings and environments industry and anyone looking for positions and candidates that have the specific skills and knowledge unique to this industry.
Sinclair: The LonMark Career Center is a brand new tool for the industry; please share an overview of the program.
Deal: The LonMark Career Center is a niche market tool for employers and job seekers that works much like Monster or CareerBuilder, but for our particular industry—intelligent buildings and environments. Where it may be difficult for employers to find the specific talents and skills sets necessary to be successful in this realm on the larger job boards, the LonMark Career Center is the perfect tool to make these connections between employer and applicants.
Sinclair: What made LonMark decide to provide such a service to the industry?
Deal: The purpose of LonMark is to assist our members and the industry in their business through education and advocacy of open systems, and the LonMark Career Center is an open tool to unite the industry’s best and brightest. With our partner and technology provider, Boxwood Technology, we are able to provide this service that is largely supported by employment advertising. We are eager to see it grow and become a successful tool in establishing strong new business relationships between employer and employee.
Sinclair: How does the LonMark Career Center differ from other larger job boards such as Monster or CareerBuilder?
Deal: Because the LonMark Career Center is a targeted tool for this particular industry, employers and job seekers will search only qualified and viable resumes and job postings, and people searching for jobs in this industry will easily locate positions matching their specialized skills. On the larger boards employers have to sort through hundreds of resumes to find likely candidates, and this can be time consuming and costly. So although you will find fewer total applicants, those who do apply will be much more likely to match your requirements.
Sinclair: What types of jobs can be posted on the LonMark Career Center?
Deal: It runs the full gamut of positions. Because of its nature it will feature positions such as application engineers, systems integrators, installers, IT engineers, network designers, and so forth. But it will also feature sales and marketing positions as these positions are often best filled by those who have an understanding of the marketplace.
Sinclair: Is the LonMark Career Center a better choice for employers than the mega job boards?
Deal: It’s not a better choice, per se. It’s a focused choice, a specialized choice specific for our industry.
Sinclair: Is this for members only?
Deal: No. The LonMark Career Center is intended for the entire intelligent buildings and environments industry and anyone looking for positions and candidates that have the specific skills and knowledge unique to this industry.
Sinclair: In addition to its specialized feature, what are the other benefits of posting on the LonMark Career Center?
Deal: For employers, the benefits include access to the resume database at no additional charge whenever you post a job. The mega job boards charge upwards of $500 extra to search resumes of typically less qualified candidates. The LonMark Career Center is also much more competitively priced, with discounts available for LonMark members, and you can list your position under as many categories as you like for the same price.
For job seekers the benefits are many: create an account for free, apply for positions, store resumes and applications, and track job activity.
Sinclair: What is the cost for job seekers?
Deal: There is no charge to register, post your resume, and manage your account. In addition to Monster and CareerBuilder, the use of the LonMark Career Center is a great way to get noticed by employers seeking the specialized and varied skills that are required by this industry.
Sinclair: What is the cost for employers?
Deal: Single employment advertisements that run for 30 days start at $250 for members, $350 for non-members. With the cost of any ad, employers gain access to the resume database at no additional charge and there is no limit to the categories under which the advertisement is listed.
Sinclair: And, of course, what is the address of the LonMark Career Center?
Deal: You can find the links to the LonMark Career Center on the LonMark Americas homepage at www.lonmarkamericas.org or at http://careers.lonmarkamericas.org/.
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