August 2013 |
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Automation Armageddon
How LEDs Could Disrupt the Building Automation Industry |
Andy McMillan |
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Anyone paying attention to LED technology and its cost drivers knows
that LEDs have the potential to thoroughly disrupt the lighting
industry. What’s not so obvious is that the transition to LEDs
for lighting may also disrupt the rest of the building automation (BAS)
industry. To understand how that might happen we have to consider
the adoption of LEDs for lighting in the context of two other industry
megatrends. The first is the accelerating use of wireless network
technology and the second is the rapid migration to web-based
applications and services. These technologies could be woven
together in ways that turn three concurrent evolutions into one large
revolution … disrupting current business models for many players and
perhaps even leading to the end of the BAS industry as we know
it.
The End is Near?
The “end of the BAS industry as we know it” sounds pretty dramatic but
before dismissing it out of hand, let’s take a closer look. We
can start by considering four significant characteristics of the
current BAS industry model. They are:
Now imagine, if you can, a world where none of these are true.
Would that qualify as a significant enough change to justify a little
dramatic license? I think so! And, if you have a hard time
seeing how the adoption of LEDs for lighting could lead to all of these
changing over next 5-10 years, let me offer a few clues.
Lighting in the Driver’s Seat
To understand the chain of events we have to get beyond the idea that
LEDs are just more efficient light sources. They are, of course,
but that is not the end of the story. Beyond being more efficient
they are also more dynamic. LED solutions can readily provide
intensity variation, color temperature variation and even absolute
color variation. As LED lighting marches down the semiconductor
cost curve we’ll find that taking advantage of LED dynamics adds little
to the cost of light sources. With that in mind, suppose some
company with deep knowledge of light and how it affects people, creates
“light recipes” designed to have specific impact on behavior or task
performance. The combination would create an irresistible rush to
implement automation projects where the focus is dynamic LED lighting
with or without energy-based ROI. Think this is a little
far-fetched? Maybe – but it could be that it’s already
started. Philips SchoolVision is a dynamic lighting solution for
education that seems to be headed down this path. If more
suppliers and industry segments head this way we will soon see a
dramatic increase in automation projects that are not HVAC centric and
are not driven by energy ROI. And when that happens it will be
lighting controls (and companies) that drive automation projects rather
than HVAC controls (and companies). That would be a radical
change with far-reaching implications.
The Rest of the Story
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So we have at least a plausible path to the demise of the first two
characteristics of the current industry model. But, how about the
third and fourth characteristics? Controls today are complex and
require trained staff to implement useful systems. Consider,
though, what would happen if controls implementation was so simple
anyone could do it and so compelling that everyone wanted to? How
many companies would have to adjust their business model if most
customers did not need specialized controls development? How many
product lines would become obsolete if meaningful controls could be
implemented without programming or sophisticated configuration?
And, how far down would that drive the cost of controls hardware and
installation? And most importantly, how can LEDs play a pivotal
role in bringing all this about? I addressed these questions (and
more) in a seminar with research staff members at Lawrence Berkeley
National Labs last fall and I will address them for you in a future
column. But, you don’t have to wait for that. I will dig
deeper into this topic, including these questions in a session at the
BACnet International Annual Conference in September. Stop by at
9:00am on Tuesday, September 17th for session T2JF at NFMT in Las
Vegas. The session is titled “Automation Armageddon” and it could
be a turning point in the ongoing conversation about the future of our
industry.
A Postscript
I can already anticipate a couple of arguments people might make
against the idea that we could be witnessing the beginning of the end
for the current model of building automation. The first argument
is that the industry has existed in its current form for years,
represents billions of dollars in business and serves an essential need
for customers. All of which is true – but the same could have
been said about the office automation industry in the early 1980’s when
minicomputers were king. But that did not prevent the complete
restructuring of the industry and the demise of most minicomputer
manufacturers in the following decade. A second argument could be
made, no doubt, around the idea that the building automation industry
“moves slowly” and thus no significant change can overcome us in the
near term. For those who take comfort in this thought, I would
point out that LEDs, wireless networking and the web are all incredibly
fast moving industries that could easily breed suppliers who bypass the
“slow moving” by doing new things and/or using a new approach.
As always, the views expressed in this column are mine and do not
necessarily reflect the position of BACnet International, ASHRAE, or
any other organization. If you want to send comments to me
directly, feel free to email me at andysview@arborcoast.com.
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