December 2011
Interview
AutomatedBuildings.com
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EMAIL INTERVIEW
- Eric
Stromquist and Ken Sinclair
Eric
Stromquist is VP of Sales and Marketing and co-owner of Stromquist
& Company based in Atlanta, Georgia, a master distributor of HVAC,
building automation, and industrial controls. He is the creator of
Controltrends.com, an HVAC Controls multimedia training, information,
and blog site.
Creating Controltrends
Controltrends.com uses a video blog format to introduce new
products, technical tips, troubleshooting procedures, and HVAC control
trends. Topics are easily searchable so that busy HVAC professionals
can quickly locate the information they need.
Sinclair: How did you get involved in the HVAC Controls Business?
Stromquist:
My Dad started Stromquist and Company in 1951. After graduating from
college and doing apprenticeships with Ostrom Boiler Service and
Honeywell Service I joined Stromquist & Company in 1980 as an
outside salesperson. I was part of Stromquist & Company’s growth
into one of the premier HVAC controls distributors in the country.
Sinclair:
With over thirty years in the Industry, what are some of the major changes you have seen?
Stromquist:
I’ve seen two important changes. The first is that the product
lifecycles of HVAC controls have diminished as control technology has
improved. When I first got involved in the industry, a product would
last for twenty to thirty years before it was replaced by something
better. Now companies like Honeywell, Johnson Controls and other HVAC
manufacturers bring out new products every year that make the earlier
controls obsolete.
The other change is the downsizing of HVAC maintenance and engineering staffs. When I visit commercial customers like School Boards, Universities,
Hospitals, and even many HVAC contractors, it seems like there are two
to three people in facilities doing the jobs that as many as eight or
ten people did a decade ago. This is problematic for the HVAC
professional who needs to keep up with more technology and product
changes but has less time due to downsizing. There is rarely time to
sit down with vendors to learn about new products and technologies.
Sinclair:
Is this why you created Controltrends.com?
Stromquist:
Exactly. Controltrends.com was devised to address this problem,
allowing HVAC controls professionals to learn in formats that are short
and easy to understand. This free content is available 24/7, giving
HVAC professionals the option of learning whenever their schedules
permit. Controltrends.com uses a video blog format to introduce new
products, technical tips, troubleshooting procedures, and HVAC control
trends. Topics are easily searchable so that busy HVAC professionals
can quickly locate the information they need.
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Sinclair:
What trends are you seeing in the HVAC Controls Industry?
Stromquist:
The biggest trend is the movement away from proprietary control systems
to open systems. By ‘open’ I am not just referring to open protocols
like BACnet or Lon, but open in terms of giving the building owner
choices. A vendor that provides an open protocol product that does not
allow an owner to have multiple contractors install and service the
system will see sales diminish as building owners become better
educated about their choices.The strategy of winning on bid day and
making up the difference servicing the system with premium prices will
soon expire.
Another significant trend is the integration of all the buildings
controls systems (HVAC, lighting, and access and security) into one
front end package, allowing the building owner “single seated control.”
So instead of opening one software package to look at building HVAC,
another to look at lighting, and a third to look at energy submetering,
a Systems Integrator can tie all these systems together and customize a
graphics package for the owner.
Not only is this system easier for the building owner to operate, but
innovative systems integrators are taking advantage of a common
platform to create unique control strategies that were not possible
when the systems were on independent platforms. For example, when someone enters a building using their key card
access, the system lights the way to their office and turns on the HVAC
to the specifications of that user.
It is truly amazing what is happening. I just posted a video interview
I did onsite at a systems integrator on Controltrends.com . Check that
video out to see what sorts of things are possible.
http://www.controltrends.org/2011/11/control-talk-interviews-system-tech-services/
Sinclair:
What is next for Controltrends?
Stromquist:
One of my teachers used to say, “Nothing is obvious to the uninformed.”
Stromquist & Company has always been a great proponent of training
our customers. We provide instructional classes at both our Atlanta and
Florida locations. Due to time constraints, most HVAC professionals can
only attend a few of the classes available.
In order to address this, we have just started streaming training
classes live. This means that a HVAC pro anywhere in the world can
attend our live training classes remotely. We also archive the classes,
so if a class is missed it can be viewed at Controltrends.com
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