February 2014 |
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Why 2014 Is A Good Time to be in the Lighting
Controls Business
|
Allan McHale, Director, Memoori |
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Network based lighting
controls have failed to gain much traction over the last five years
despite the benefits that they can deliver for improving operating
costs and reducing CO2 emissions. So why will the influx of LED
lighting into the commercial building market open up new opportunities
for controls?
This is now the most exciting time for the lighting industry since the
early twentieth century, we are truly at an inflection point, and the
forthcoming shakeout over the next five years will determine the winners
and losers in the game, as well as who will be the lighting giants of
the future.
It is the impact of LED technology that is providing vast opportunities
to improve lighting products and controls and their efficiency, which
has coincided with the mandated demand to reduce CO2 emissions in
buildings that has created this challenging opportunity.
Memoori’s new research report “The Global Lighting Controls Business
2013 to 2017” shows that the world value of lighting control products
in 2013 was approximately $1.67 billion at factory gate prices. The
report forecasts that the global market for Lighting Controls from 2013
to 2020 will grow at a CAGR of 12% to 2020. Over the next seven years
growth in the developed markets of Europe and North America will
increase at a little more than half this rate whilst China an Asia will
well exceed the average growth across the world. These figures do not
include any other controls and value-add services that could well
become part of the lighting controls contract in the future.
Looking back over the last seven years shows a volatile and disappointing performance for lighting controls in the developed markets of the world. The main reason for this has been serious decline in the construction of new buildings. The UK market is a typical example of the poor performance of lighting controls during this period. The market peaked at £197 million at installed prices in 2008 following the liquidity crisis in 2007 and the financial meltdown in 2008. Demand for lighting controls dramatically declined in the following two years and bottomed out in 2010 when new construction in the commercial sector started to pick up. For the last three years demand has grown by approximately 4% per annum.
Memoori forecasts that it will take until 2016 to show any significant
growth over the last 8 years and this will require a CAGR of 4.2% from
2012 to 2016. Thereafter the full force of LED Lighting together with
the gradual opening up of the retrofit market will provide a growth in
demand of 7.5% to 2017 and beyond. In the last five years supervisory
software has become an important part of the lighting control systems
business in major buildings and this has increased the value in these
applications.
Having struggled for the last 15 years to get all the environmental
services in buildings to work together we have now reached a point
where connectivity can be achieved directly through IP allowing the
Internet of Things to become a reality. This report shows how LED
Lighting controls could act as a catalyst for the IoT in buildings and
now with this network in place it is a relative simple matter to extend
it to other value add services.
Each new LED fixture can, in essence, become the node on an intelligent
control so turning off the lights when people aren’t around or dimming
them when exterior light can be harvested. But those sensors can also
be used to harvest other useful data about temperature, occupancy and
their surroundings that have many other applications.
Historically, building controls applications have been HVAC centric
since that was the element of the building where controls could add
significant value, particularly in new construction applications. At
the lower end of the market the ROI rate for HVAC oriented building
energy management has not been compelling, so the majority of buildings
around the world are still waiting to be converted to “Smart.” LED
lighting controls could deliver much more; they penetrate further down
the building size spectrum and then act as a “Trojan horse” by adding
many other building services to it’s network. As the report shows this
is happening today and it has the potential to increase its share of
the business.
However if the lighting controls market is to maximize the growth
opportunities that we forecast then it must increase its share of the
retrofit market. Whilst the case for retrofitting buildings with LED
lighting has become very compelling it needs wireless technology in
order to bring down the installation cost and improve the ROI. Yet
again LED lighting and its control will be retrofitted in many
thousands of buildings that don’t have Building Energy Management
Systems (BEMS) and this presents an even stronger case for connecting
to the bus-based lighting controls, fan coil units, chilled beams and
natural ventilation controls. The BEMS suppliers will contest this but
it could be welcomed by the product manufactures after a slight
tweaking of the distribution channels.
The disruption of the lighting controls market is about to start. For
those both currently in the business and about to enter who take up the
challenge, the next 10 years will prove to be the most interesting and
profitable for many decades.
More details about the report “Smart Buildings: The Lighting Controls
Business 2013 to 2017” can be found here -
http://www.memoori.com/portfolio/smart-buildings-the-lighting-controls-business-2013-to-2017/
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