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Start-up Business Marketing Kit
Low budget, but high return strategies that require a little elbow grease but controllable capital work excellent for start-ups.
a new business owner with a website you need to consider the bottom
line at all times. Launching a new business is not an easy thing,
it takes money, and time, and sweat and tears. I have recently
worked with many small businesses who dream of being big businesses
really fast. They get a website designed and launched and assume
that because they have built it…. customers will come. This is
totally the wrong expectation. Driving customers to your website
takes dedication and cash. When you are a start-up every dollar
is precious, and the peril that any business faces is making the touch
choices of where to invest marketing dollars.
Every start-up knows that they need to drive customers to their site, but they don’t always know what the correct things are to achieve that goal. A common mistake is to invest dollars into the Yellow Pages thinking that this investment will fill the pipeline with customers. While this investment has an impact on your business, we prefer to build a solid foundation of backlinks and proper SEO before engaging Yellow Pages services. There are so many ways to drive traffic to a website and increase Google ranking that it is hard to know where to start. I thought that I would share some of the tips that I give my clients who have to watch their budget while in the start-up phase.
Small Business Start-up Marketing Survival Kit
These are just a
few tips that will enable start-ups to start getting back links created
and increase traffic to a company website. Low budget, but high
return strategies that require a little elbow grease but controllable
capital work excellent for start-ups. The bottom line remains
controlled, yet the process of lead generation and lead qualification
continues. New customers and visibility on search engines early
in the game is an instant win for a start-up business’ success.
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