Babel Buster Network Gateways: Big Features. Small Price.
Green McDonald’s Tells its Story
Using an interactive
display to show customers why the new
restaurant is sustainable and energy efficient.
Riverside McDonald’s is the fourth McDonald’s restaurant in the U.S. to
seek LEED® certification. This restaurant is one of nine owned and
operated by Tom and Candace Spiel of McSpi, Inc. The restaurant
reopened its doors in October, replacing the original McDonald’s of 44
years. It’s anticipated that the restaurant will achieve LEED® Gold
status within the next year as part of the U.S. Green Building
Council’s® (USGBC) LEED (Leadership in Energy and Environmental Design)
for Retail New Construction.
inspired to rebuild our original restaurant according to the USGBC’s
LEED-Gold standard to encourage and educate our customers on the
importance of environmental sustainability,” said Tom Spiel, McDonald's
owner/operator. “For us, this is a way to give back to our
community,” he adds. “We hope that what we learn from this
restaurant can be utilized to build more efficient and environmentally
friendly restaurants in the future, which will then benefit more
of this certification, the Spiels looked to QA Graphics® for a fun and
interactive way for their customers and team members to learn about the
sustainable initiatives that make this McDonald’s restaurant
‘green’. QA Graphics, a Midwest creative firm, provided their
Energy Efficiency Education Dashboard®, which is anticipated to help
attain the Innovation in Design green education credit. The
Energy Efficiency Education Dashboard is an interactive application
similar to a website, used to display real-time energy efficiency
information and educate about sustainable initiatives.
We were impressed with the solution QA Graphics provided, including the ability to link the display to our solar photovoltaic array and provide real-time data of the energy generated from the solar array,” said Candace Spiel, McDonald's owner/operator.
As customers walk into the lobby of the McDonald’s they see the Energy
Efficiency Education Dashboard displayed on a 42-inch LCD touchscreen,
which they can interact with to learn more about the sustainable
features used in the construction of the restaurant. A virtual
tour provides a 3D view of the outside of the restaurant, and then
takes viewers inside, moving through the dining area, restrooms and
back to the outside of the restaurant. During the tour,
different icons can be selected to learn about the sustainable features
implemented at the restaurant.
example, visitors can see that there are photovoltaic panels located on
the carports outside, and watch a demonstration to understand how the
photovoltaic system works. Real-time data is also provided to
show how much energy is being output by the system. Other
demos explain how Solatubes, solar hot water panels and porous pavers
function at the restaurant. Also shown is education about the LED
lighting and signage, recycled glass tile, EcoResin panels and rapidly
renewable bamboo used throughout the dining area, as well as explaining
what materials are made from recycled items, like the
countertops, floor tiles, and ceiling tiles.
reaction at the restaurant has been well received. “From small
children to senior citizens, this interactive display is used
frequently,” said Candace Spiel, McDonald’s owner/operator. “Because it
is easy to use and navigate, whatever the level of our customers’
computer skills, they are able to use the display to learn more about
this McDonald’s and how they can be green in their personal lives.”
visitors have learned about the different sustainable features, they
can test their ‘green’ knowledge with a quiz. Information for the
local community is also provided, including a weather forecast and
local maps identifying area schools, bus routes, bike paths and the
Metro Rail. The Energy Efficiency Education Dashboard application for
this McDonald’s can be viewed online at www.greenmcdonalds.com.
This is the second McDonald’s that QA Graphics has worked with to help engage restaurant patrons and educate about the restaurant’s sustainable features. The Energy Efficiency Education Dashboard is also utilized by the third U.S. LEED-certified McDonald’s in Cary, North Carolina. QA Graphics’ solution has been named a 2010 top green building product by Environmental Design + Construction and Sustainable Facility magazines’ annual Readers Choice Awards as well as a 2010 top 10 green building product by award-winning independent news source Sustainable Industries. Learn more at www.qagraphics.com/eeed.
QA Graphics is an innovative graphic development company specializing in the green building industry. The company is an industry leader in the design of award-winning energy education dashboards used to showcase organizations’ building performance and sustainable initiatives. QA Graphics also provides comprehensive creative services including graphic outsourcing, 3D design/animation, drafting, virtual tours, multimedia solutions and other interactive content. Visit www.qagraphics.com to learn more.
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