May 2014
Interview
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INTERVIEW
– Frank Rotello and Ken Sinclair
Frank
Rotello is President of the InsideIQ Building Automation Alliance, an
international alliance of independent building automation contractors
representing common automation and security system platforms. A 30 year
veteran of the industry, Rotello is also the CEO of Alpha Controls & Services
in Rockford, Ill., a leader in delivering advanced technologies
designed to make buildings comfortable, secure and efficient.
Contact Rotello at FrankR@AlphaACS.com.
“The
Systems Integrators Role in Intelligent Buildings”
It is critical for the System Integrator to be on the team, have a seat
at the table, understand their role, and utilize their knowledge and
expertise adding value to the process.
Sinclair:
Is there a consensus on the
definition of an Intelligent Building?
Rotello: The definition of
what defines an Intelligent Building can be somewhat confusing for the
market with many different product offerings and solutions that include
existing legacy systems, emerging technologies, and new cloud based
solutions. The US Department of Energy launched a project in
2012, The Energy Management Information System (EMIS), to address the
broad and rapidly evolving family of tools and services for managing
commercial building energy use (
http://eis.lbl.gov/emis.html). This is a
great starting point to create a common framework and definition of
Intelligent Buildings.
The opportunity for Intelligent Buildings is transitioning from an
emerging to a growth market. Market drivers are based on
increasing owner interests, industry trends, emerging technologies
leveraging the internet and the building IT infrastructure, cloud based
solutions, Software as a Service (SaaS) offerings, mobile apps,
wireless sensors, building analytics, and enterprise wide solutions.
New disruptive technologies and new competitors are entering the market
to compete with offering‘s from the traditional Building Automation
System (BAS) providers. Owners, faced with the challenges of
operating their businesses, are pushing change as well by seeking
solutions that help solve their business needs by improving their
effectiveness, efficiency, and competitive position in their specific
industry.
Sinclair:
What are the greatest
opportunities for System Integrators?
Rotello:
Owners are looking for solutions that provide the best ROI not
only at time of project execution, but that also address the total cost
of ownership over the lifecycle of their facilities. If the owner
does not value the benefits that an Intelligent Building can deliver
for their facilities, then most likely they are not a candidate to work
through the process to design, develop, execute, and support an
Intelligent Building over the long term. It is extremely
important for Systems Integrators to qualify the needs of the building
owner, but it is also critical to understand the core values that drive
the owner’s business.
At the beginning of any Intelligent Building project it is important to
define which systems will be integrated into the Intelligent Building’s
enterprise system: BAS; HVAC; Lighting; Access; Vision; IT, AV,
Signage, Parking Systems, and Enterprise applications.
Systems Integrators realize the potential opportunity, and also the
risk of impacting a long term customer relationship if the project
execution is not timely, but more importantly does not meet the
customer expectations. Becoming a trusted advisor to your
customers takes years of successfully executing projects and
building long term relationships based on solving each customer’s
problems and adding value to their businesses.
An important differentiator among projects is whether it is new
construction or an existing building retrofit. If you can
start with a clean slate, building a new facility makes it much easier
to establish standards, implement common designs, leverage the latest
technologies to achieve the best possible ROI, and assure compliance to
the organizations core values. Unfortunately, given the current
availability of existing buildings and excess capacity, most of the
projects today are not new construction, but retrofits and/or upgrades
of existing buildings.
Sinclair:
What do System Integrators need to
do to keep abreast of new technologies, and industry trends?
Rotello: If a System
Integrator is only focused on technology, then most likely they will
not be successful either leading or participating as a key player on a
team working with the owner to create the vision of how an Intelligent
Building can be part of their strategic plans for their business.
It is critical for the System Integrator to be on the team, have a seat
at the table, understand their role, and utilize their knowledge and
expertise adding value to the process. System Integrators can
also be helpful in the vetting of new technologies and solutions during
the initial planning and design phase, and key players during the
implementation of the project. Finally, it is the System
Integrators who will provide the required ongoing support of the
Intelligent Building system.
Each building is unique, and designing, controlling, and automating
large building HVAC systems is a very challenging and complex
process. Buildings respond differently to thermal loads, external
temperature, and humidity. Types of HVAC systems, original system
design, legacy systems, occupancy levels and occupant behavior all
interact to constantly challenge the facility management team and push
building systems to maintain optimum building performance.
System Integrators have extensive experience at the system level, BMS,
HVAC, Electrical, IT, Access, Vision, and plant level to accomplish
integration of open and legacy systems using standard industry
protocols such as BacNet, LON, Modbus, and OBIX. Various proprietary
systems exist below the network level each requiring access to system
specific expertise and the necessary proprietary programming tools to
be able to support the various building systems.
Big data, analytics, and cloud based SaaS offerings are now
commercially viable and leverage the BMS to provide an enterprise level
solution that helps the facility management team identify,
quantify, and priortize system issues in advance by leveraging
knowledge based systems providing fault detection and recommended plan
of action to address the problems. The System Integrator has to
have expertise with the technology, but also must have the ability to
deploy the system effectively for the owner while creating and
documenting workflow processes and procedures for optimum system
performance.
Facility budgets are being stretched, and finding qualified experienced
staff is becoming more and more difficult. The right technology
solution can help, but there is no silver bullet. New challenges
facing facility management teams include regulatory mandates, demand
response, budgets, occupant comfort, the ability to attract and retain
experienced facility staff, and energy efficiency and sustainability
initiatives that require advanced systems to leverage existing building
systems.
How to get started? A pilot project is an ideal way to start the
process of moving towards an Intelligent Building solution for a single
building, campus environment, or multiple buildings located
anywhere in the world.
In many States the ROI for implementing Intelligent Buildings can be
significantly improved by leveraging energy rebates and grants to
replace existing equipment with newer more energy efficient
equipment. Federal programs such as Energy Efficient Commercial
Building Deduction (179D) can also be utilized to provide an additional
incentive to invest in Intelligent Buildings. Experienced Systems
Integrators have the expertise and understanding to secure all possible
rebates, grants, and tax deductions as well as understand how these
impact on the ROI and financial hurdles for the organization.
The adaption of new technologies is expanding at an accelerated pace
compared to other building technology transformations over the past 20
years. A large part of this is the emergence of new disruptive
technologies and new competitors entering traditional Systems
Integration markets. This is both a threat and an
opportunity.
A key question for Building Owners and System Integrators to consider
while evaluating an Intelligent Building proposal containing new
technologies is whether or not the solution is commercially
viable. What about the costs for ongoing support and total cost
of ownership? Is the technology solution provider commercially viable,
and will they be in business in the future? Do they have the
resources to continue to invest and enhance their solution?
Sinclair:
What are the greatest challenges
for System Integrators entering the Intelligent Buildings market?
Rotello: Most System
Integrators lead with a primary product line and also independently
represent secondary product lines to supplement their primary offering.
The System Integrator has a significant investment in training for
their team with the product manufacturer to assure they can deliver
quality implementations and factory certified systems. The owner also
has the added benefit of working with a System Integrator who is
usually an independent locally owned company with a reputation to
protect in their local market.
The above benefits can become a disadvantage for the owner, if the
owner is evaluating new technology offerings and the System Integrator
is not progressive and tries to keep the customer committed to their
legacy systems. A better approach for the System Integrator would be to
become a trusted advisor, solutions provider, and a strategic advisor
for the owner. The System Integrator would then be seen as a resource
to help the owner establish their needs and be part of the team that is
assembled to determine the best solution to be deployed for the owner’s
Intelligent Building project.
The owner’s objectives, budget, and risk tolerance must be dealt with
upfront during the project definition phase. Selecting the right
Systems Integrator gives the owner the best option to explore new
technologies, assess risk, and assist with the design and construction
process for their facilities.
[an error occurred while processing this directive]Sinclair:
What do Systems Integrators need
to do to participate in the Intelligent Building market?
Rotello: System
Integrators have an opportunity to ride the wave of Intelligent
Buildings, but need to be ready and prepared to invest in their
business to make sure they protect their customer base and are ready
when new customer opportunities arise in their local markets. It
starts with a commitment and willingness to get engaged, assign the
right resources, develop a plan, and invest in building a team and
organization that is focused on delivering solutions for their
customers.
Building the team and the professional organization capable of
partnering, designing, executing, and servicing the next generation of
Intelligent Building’s presents a significant challenge for Systems
Integrators.
Systems Integrators will have to:
- Understand the Intelligent Building Market opportunities
- Understand their organizations limitations
- Understand employee skills gap
- Understand investment required
- Understand what new skills will be required
- Understand the need to protect existing customer base
- Understand the opportunity to expand new solutions to existing
customers
- Understand the need to develop and implement a plan
- Understand that time is not on their side
Intelligent Buildings require a different approach: positioning the
solution; procurement process, design process, construction process,
and ongoing support. Opportunities exist for Owners and System
Integrators if they are willing to step out of the box to embrace
Intelligent Buildings.
Sinclair:
As Systems Integrators, why is
InsideIQ attending IBcon?
Rotello: As an exhibitor
in 2013, InsideIQ was very impressed with the Realcomm/IBcon conference
and InsideIQ member Environmental Systems Inc. (ESI) has been very
active with Realcomm for more than five years. Since 2002 Realcomm has
been a thought leader promoting Intelligent Buildings and the
Realcomm/IBcon
conference brings industry experts, and thought leaders, vendors,
owners together to learn about Intelligent Buildings. The conference
provides excellent opportunities to network and attend the
educational sessions. At last year’s conference InsideIQ met
Bruce deGrazia (CEO of GHS Advisors) who was presenting on liability
and risks associated with cybersecurity issues. Based on our meeting
at IBcon, InsideIQ scheduled Bruce to make a presentation at the
InsideIQ Fall meeting to educate our Building Automation Alliance
members about cybersecurity risks and liabilities.
Realcomm/IBcon is a great opportunity for InsideIQ to expose our
Building Automation Alliance to the Intelligent Building market, and
share information with our member companies to help them add value to
their businesses and our customers businesses in our local
markets.
InsideIQ is an Industry Partner for the 2014 IBcon conference and a
Boot Camp sponsor. We are looking forward to participating in The
Smart Building Integrator Summit on June 17 (Pre-Conference Event) to
continue to learn about emerging technologies and solutions, but more
importantly to interact and hear directly from high profile building
owners and operators what they need to more effectively and efficiently
manage their facilities.
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