November 2012
Interview
AutomatedBuildings.com
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INTERVIEW
– Mark Balent and Ken
Sinclair
Mark Balent, President, Board of Directors, InsideIQ
Mark
Balent serves as President of InsideIQ, leading the alliance forward
with its new branding and identity and introducing InsideIQ to the
industry as a best practices professional organization whose
independent members deliver comprehensive building solutions. Balent is
also President of LONG Building Technologies,
a provider of building automation, energy, service, security, HVAC and
other building technology solutions, serving commercial, institutional
and industrial facilities from offices in Colorado, Wyoming, Utah and
Nevada.
Email: mbalent@long.com
InsideIQ
InsideIQ is an international network representing common building
automation, energy and security system platforms.
Sinclair: What is InsideIQ?
Balent: InsideIQ is an international alliance of independent contractors who
are dedicated to perfecting the inside work environment by delivering
local expertise and proven solutions for customers. As the largest
organization of its kind in the world, InsideIQ is an international
network representing common building automation, energy and security
system platforms. Our 47 member companies are located across the United
States, Canada, The Netherlands and Australia, generating over $1.1
Billion in annual revenue and employing more than 4,200 workers.
Sinclair: How long has the organization been around?
Balent:
For 30 years the industry has known us as The Independent
Representative Council, or IRC. We have always been an organization
that helped its members through the sharing of technical knowledge and
best practices. Now, as InsideIQ, we’re expanding our scope to leverage
the benefits the Alliance already delivers while using our new brand
name to empower our competitive advantage. Our goal is for InsideIQ to
be known as a one-stop shop for customers seeking the perfect inside
working environment for their employees and tenants.
Sinclair: What does the InsideIQ name mean?
Balent:
Our name starts with “inside” because we cover everything inside the
customer’s space. We’re industry insiders ourselves, and our customers
already know us as local insiders they can trust. “IQ” is shorthand for
expertise because we’re the experts who know the process from start to
finish, and who share our hard-earned knowledge with each other and our
customers.
Sinclair: What services do InsideIQ member companies provide?
Balent:
InsideIQ member firms are experts in the design and implementation of
facilities and process control systems, systems integration, enterprise
security systems, facilities maintenance services, and energy services.
We work with customers as long-term partners who provide best-in-breed
products and solutions. We offer our customers the experience and
knowledge they need to support proactive maintenance decision-making in
order to extend the useful life of systems and their components, reduce
capital investment, optimize energy efficiency, and enhance safety and
security in buildings.
[an error occurred while processing this directive]Sinclair: What are the benefits of working with an InsideIQ member firm?
Balent:
We offer our customers innovation, sustainability, best practices,
independence, and an absolute commitment to excellence and client
satisfaction.
The sharing of leading-edge technical knowledge and best practices
allows InsideIQ members to be agile and responsive to client needs. In
addition, InsideIQ firms aren’t owned by the manufacturers, so we focus
on quality and strive to deliver the best solutions for our customers,
not a quarterly earnings report. InsideIQ also leverages the breadth of
our combined member organizations and their collective expertise,
without the layered complexity of large companies. So our customers get
world-class automation expertise, delivered with the commitment of a
local contractor who wants to build a long-term relationship.
More information about InsideIQ and a complete list of member companies
can be found at
www.insideiq.org.
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