November 2014 |
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Will Building Owners & Operators
get a Return on their Internet of Things Investments? |
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The terminology “The Internet of Things” (IoT) was coined by MIT’s
Kevin Ashton around 20 years ago but only more recently has it become a
subject of immense interest to the building services industry and their
customers; the owners and operators of smart buildings.
So where does the Building Service Industry fit within the wider
context of the IoT? Have the delivery challengers both commercial and
technical been resolved and will customers get a satisfactory return on
investment in IoT?
This connectivity penetration rate will of course rise steadily over
the coming years and with it the market potential for BIoT (a term
coined by Jim Young at Realcomm). But today our IoT consists of a loose
collection of disparate, purpose built networks, which are mostly
poorly inter-connected. Memoori’s new research report – The Internet of
Things in Smart Buildings 2014 to 2020 – is an in-depth study into this
much-discussed topic.
Buildings use various control systems for heating, ventilation and air
conditioning (HVAC), telephony services, security and lighting. As the
IoT evolves, these networks and many others will be connected with
added security, analytics and management capabilities, and most of them
on new build projects will operate off a single platform.
However for retrofitting the existing building stock, which is
potentially by far the biggest market, we have to start from where we
are now because it is simply not practical or cost effective to rip out
all the control networks. This will require BAS & BEMS software
specialists to provide more open products making a gradual move towards
delivering a full IoT solution. Wireless networks are also going to be
needed to connect up all the sensors that are not either connected or
new systems that will be needed. Here there are some technology hurdles
that still need to be overcome.
Effective network deployment, in order to keep up with the rising
bandwidth demands of the BIoT, will be crucial to the efficient
delivery of services and the management of data flows. Our numbers are
based on a bottom up assessment of the devices and sensors across all
of the building services at approx. $111Bn in 2014 to $181Bn in 2020 –
A CAGR of 8.5%. Physical Security, Building Automation Systems,
Lighting and Fire Detection / Safety represent the four largest segments.
This is a major investment and unlike the Smart Cities sector it’s not
going to be financed by public money. The building owners and operators
will have to invest a lot more than what they are doing now and when
you regularly read articles and reports that tell you only 20% of all
building management systems are being used to full advantage, how are
you going to encourage them to spend more?
Well the business case lies in the fact that the value in IoT is
analyzing and delivering actionable data and instructions – not just
data about the devices. Collecting data from more building services and
equipment will provide a much more granular view of exactly how each
building is performing. Analysis of the Big Data “exhaust fumes” is
central to this proposition, and depends on cutting edge software
technologies not commonly available in the average enterprise,
including massively parallel processing databases (MPPs), data-mining
techniques, distributed file systems and vast quantities of
unstructured data.
Typically building operators budgets consist of around one third fixed
costs and two-thirds variable costs including administration, security,
maintenance, and utility costs. Proponents of BIoT systems
implementations will need to work hard to demonstrate that their
solutions can reduce these variable costs to present an opportunity for
cost reductions, either through reduced energy consumption, or reduced
manpower requirements to service them. But if that’s all it can do then
it is unlikely to satisfy a business case for many building owners.
The emergence of data-driven value should alter the value equation and
with potentially game changing implications. Under the new scenario:
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Memoori has identified many new opportunity values through convergence
with the business enterprise and here is just one from the Video
Surveillance segment; Video Surveillance was first used to monitor
public and private space to detect crime and behavior. Since the
introduction of IP Network cameras they have also been increasingly
used to improve the performance of the business enterprise in vertical
markets such as retail (e.g. using data gathered from camera footage to
optimize retail store layouts and train staff on presentation).
Those that hold the purse strings will need to be coached on how this
data can be best leveraged to improve building performance and deliver
these new business opportunities. The investment decision-making will
need to be carried out not only by building managers and facilities
managers, but also by CIOs and CFOs, as facilities managers are not
normally tasked with, or provided budgets for, delivering new business
opportunities.
For more information on The Internet of Things in Smart Buildings 2014
to 2020 please go to the reports website –
http://www.memoori.com/portfolio/internet-things-smart-buildings-2014-2020
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