November 2014
Interview
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INTERVIEW
– Ifty Hasan and Ken Sinclair
Ifty Hasan is a co-founder of EnTouch Controls and serves as Chief
Technology Officer as well as a contributing member to the OpenADR
Alliance. A technologist with a focus on practical and simple solutions
to complex problems, Ifty has held a broad range of technology
leadership roles in the energy and telecommunications industry. Prior
to co-founding EnTouch Controls, he held leadership roles at Valere
Power, Lucent Technologies, Bell Laboratories, Emerson Energy, and
Alcatel. He holds a BS and an MS in Electrical Engineering from the
University of Arkansas.
Demand Response Update
What’s emerging in the market are energy management as a service
(EMaaS) offerings – that is active energy management by a live team of
dedicated specialists that can facilitate DR policies at the direction
of a business owner or facility team.
On October 14, EnTouch Controls announced its updated OpenADR
certification and the launch of its EnTouch 360° DR service. Automated
Buildings asked Ifty Hasan, the company’s chief technology officer, and
a contributing member to the OpenADR Alliance and an industry
evangelist for demand response for an update on the latest on DR
technology and market opportunities.
Sinclair:
For those who are new to DR, can you give us some background on DR, OpenADR and the technology supporting it?
Hasan:
Demand response or DR has been around for several decades as a tool for
utilities to use to manage their peak demands. Additionally, DR
provides an opportunity for consumers to play a significant role in
reducing or shifting their electricity usage during peak periods in
response to time-based rates or other forms of financial incentives. Up
until recently, DR has been manually administered and focused on large
loads. In an effort to expand the market for DR and to make it easier
to implement demand response for small and medium sized businesses and
even residential customers Open Automated Demand Response (OpenADR) was
developed.
The OpenADR Alliance was formed in 2010 by industry stakeholders to
build on the foundation of technical activities to support the
development, testing, and deployment of commercial OpenADR and
facilitates its acceleration and widespread adoption. The current
version of the standard, OpenADR 2.0, includes a complete and expanded
set of communication protocols and has become the benchmark in the
industry.
OpenADR works by letting utilities and independent operators signal a
demand response event through a demand response automation server,
which relays the request to equipment that is managed by an energy
management system (EMS) in each of the affected sites. Site
administrators can analyze the request against their own business needs
at the time and either accept the request to shed or reduce some of
their energy usage or reject it. If they accept the request, then
the energy management system automatically initiates a shut down of the
required system, for example an HVAC system or lighting.
OpenADR has been widely accepted in the industry and is also part of
many of the smart grid initiatives managed by the Smart Grid
Interoperability Standards Framework, and Federal Energy Regulation
Commission (FERC) among others.
Sinclair:
What’s been the response from utilities and ratepayers?
Hasan:
OpenADR is being steadily adopted by utilities across the globe as a
way to help manage peak demand. According to the OpenADR
Alliance, more than 100 system operators and utilities are offering
some kind of program.
It’s most prevalent in California, where several laws on the books
require or promote the use of the technology. Most recently,
amendments to Title 24 were passed by the legislature that require new
demand responsive controls to be installed in buildings larger than
10,000 square feet to help manage lighting and other systems.
Sinclair:
What about the peak management opportunity?
Hasan:
We’re seeing a lot of interest in peak management from both utilities
and businesses. EnTouch leverages the peak energy reduction
algorithm used to provide the DR program and apply it to manage energy
when rates are the highest. The demand charge, which reflects the peak
demand from a facility, can be 50 percent or more of the total cost of
electricity paid by the commercial customer. Customers can use
the demand response functionality within an energy management system to
develop this kind of a program without any involvement from the utility.
From the utility’s perspective, managing peak rate can also be
important, especially for providers that have flat-rate contracts, but
variable rate sources of energy. By shedding just a little of the
energy when rates are highest, the utility can see a dramatic reduction
in their cost of energy sold. These programs operate similarly to
peak demand reduction programs in that the utility will offer a rate
incentive and then send out a demand reduction request to its
customers. All of this now is facilitated electronically through
the energy management system.
Sinclair:
How are companies managing their DR programs?
Hasan:
As the adoption rate for demand response offerings increases to a wider
range of businesses there is a greater need for an efficient way for
these companies to manage the demand response events. With
facility staffs stretched thin, a demand response event request may
have to be responded to by a non-trained management personnel that may
not know the best way to react.
What’s emerging in the market are energy management as a service
(EMaaS) offerings – that is active energy management by a live team of
dedicated specialists that can facilitate DR policies at the direction
of a business owner or facility team.
Let me give you an example of how it works based on our tool: EnTouch
DR professionals utilize a cloud-based configuration tool to help
businesses to target the peak or load curtailment with minimum impact
to the business operations. Once they develop and adjust the DR
strategies, then they are pushed to the targeted groups and subgroups
of equipment. These strategies become native property of the facility
and autonomously work in response to a DR event.
Most peak demand DR programs have - on average - 8-9 events per month,
and the customer has an option to participate or not. An average
business could have 5-10 pieces of equipment or “assets” that might be
turned off or turned down to shed energy. Multi-site businesses, like
restaurants, could have hundreds of assets, so the complexity around DR
is often compounded. EMaaS is designed to both help make the DR
decision, but then also to report and track the participation level
across all assets. Since most utilities offer a discount for DR
participants, this analysis can help to demonstrate participation if
that is challenged.
The complexity of the peak management service is even greater because
there could be daily events as power rates fluctuate. EMaaS
offerings are ideal to analyze peak management services and respond to
events in a way that balances cost and operations.
Sinclair:
Thank you for the update.
Hasan:
You are welcome.
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