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EMAIL INTERVIEW – Julio Rodriguez and Ken Sinclair
Julio Rodriguez is the National Sales Manager for Parts and Repair Services at International Systems of America, LLC. His main responsibilities are to grow sales and create new partnerships in the Fire Alarm, Energy Management, and Security Industry through Social Media Marketing, and connecting directly with industry colleagues.
Sinclair: What makes International Systems of America (ISA) so unique in the industry?
ISA is a Fire Alarm and HVAC Controls
distributor and circuit board repair lab based in Louisville, KY.
On the fire alarm side, we carry new and reconditioned parts for
SimplexGrinnell, Siemens, Edwards EST, and Notifier, just to name a
few. On the HVAC Controls side, we support many models of Johnson
Controls, Siemens, Honeywell, and Andover Controls. We are also
the Authorized Warranty Repair Facility for Schneider Electric’s Barber
Colman and RobertShaw lines. Our repair lab not only repairs
circuit boards down to a component level, but it also uses live test
systems to verify the functionality of the repaired unit. The
repair lab also has an amazing turn-around time of five business days
less. You can see a line card for all of the units we currently work on
Sinclair: How does this affect the UL listing for the devices you repair and recondition?
Sinclair: What do the OEM’s think about you repairing their old parts?
Sinclair: With all of ISA’s legacy system knowledge and repair capabilities, why hasn’t everyone in the Controls industry heard of you?
Rodriguez: ISA has been in
business for almost
30 years now, and we are just now moving into the spotlight in the
Controls industry. In 2010 the previous owner retired, and a new
group of executives including our CEO, Mike Epperson pledged to grow
ISA in new and exciting ways. Since joining ISA in 2012, I have
created and developed ISA’s social media platform in line with Mike’s
vision of ISA’s growth strategy. Through social media marketing,
ISA has been able to reach out to customers and industry partners like
never before. Social media was the avenue that I used to reach
out to Eric Stromquist and Ken Smyers with Control Trends. After
communicating with the guys for a few weeks, we ended up filming and
episode of Control Talk 2.0 here at our facility.
But social media is not a panacea for all of our marketing needs. When you are looking for a part and you need some assistance you need a human being at the other end of the phone that knows how to get you the right information. We have a great team of 10 account managers that will research and find spec sheets and installation information on just about any part related to what we sell. The account managers can also connect an integrator to our repair lab technicians to work through any roadblocks that may come up during troubleshooting or installation. Social media is a great way to connect, but we make sure that there is always a live person to connect with.
Sinclair: Thank you for your time, Julio. We look forward to seeing you at the Control Trends awards at the 2015 AHR show in Chicago.
Ken, thank you for inviting me and I look forward to seeing you
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