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EMAIL INTERVIEW – Sjoerd Postema and Ken Sinclair
Postema, Visionary Events Producer, HUB13
Sjoerd graduated as a Sound & Light engineer, and specialized in Organizing & Publicity in Art, Culture and Media. He has built up extensive experience as stage manager, sound and light engineer, and worked as event producer for over eight years for different theaters, concert halls and event production companies. During that period he organised many different types of events. From small seminars, workshops and art exhibitions to big business events, concerts and large scale music festivals. He has a passion for video games, music, electronics and gadgets. He is always on the lookout for the latest developments in technology and he loves to look far ahead in the future. Now settled down in Finland as visionary events producer he is determined to take HUB13’s mission to the next level.
HUB13 Creates Nordic events for industry
pioneers; we connect companies
while sharing best practices. We concentrate on building value to
increase business, not the other way around. This means we design
trainings, hackathons and events focused on providing the services
genuinely needed to get our customers from an idea to a successful
business. HUB13’s events produced in collaboration with the leading
companies build a bridge between them, startups and early-stage growth
companies. Nordic Smart Building Convention is a truly pioneering event,
unlike any others. It combines all the ingredients that make a smart
building live up to its name. It connects experts in the field with
the next tech innovators and discusses the challenges we face designing
and creating the business model for our buildings of the future. Unlike
other Smart Building events, we don’t just look at the tech; we want to
discuss how businesses and people fit into the picture. We believe
smart buildings are all about creating experiences and services for the
people. So instead of concentrating on producing productivity, we design
well-being and satisfaction for customers, employees, and employers.
What inspires you doing the Nordic Smart Building Convention 2018?
The way technology is impacting the way we live and how we interact
with each other has always fascinated me. Technology is evolving faster
than ever before, and even the brightest minds struggle to keep up with
the change. It goes without saying that this also applies when looking
at our everyday environments. The way we use our buildings is an
integral part of this change. The full symbiosis of technology and
humans might still be far away, but we are already at the point where
humans and buildings are about to become one.
Sinclair: What’s changing this year?
We like to look at the whole lifecycle, from the initial planning and
construction up to the point where the end-users start occupying the
buildings. Everything that is being discussed has a strong emphasis on
the people and of course the environment. At the previous Nordic Smart
Building Convention we set a good standard, and now we have the support
of an official advisory board to build on that standard. The advisory
board consists of highly regarded industry professionals who advise the
Nordic Smart Building Convention project team on strategic choices
regarding the concept of the event, such as target group policy,
selecting speakers as well as the development of the program.
Sinclair: What are you focusing on with the program?
Our program structure is divided into four main themes.
Infrastructure; Getting there from
Involves things such as building automation systems, redesigning traditional controllers and interfaces, performance optimisation systems, building energy management and AI-powered building management.
Design; Human centered or human detached?
Focuses on humanization of the digital transformation, how anticipatory design makes our lives easier, how kinetic buildings will evolve and what is more important location or connection?
Construction & development; Redesigning the business model.
Creating the global standard with certification & regulation. What is the role of BIM? How VR, AR, and MR will enhance and accelerate construction.
Visions of the future; Looking beyond the boundaries.
Looking far into the future of our buildings. Are our buildings becoming vertical villages? Is urban farming becoming an integral part? What happened to wireless power? Will all buildings have digital twins? What will the role of robots and drones be?
Sinclair: Who’s attending?
The target audience consists of:
Operating in the following fields:
Postema: We are very proud to announce our first confirmed speakers:
you an industry pioneer? Do you know everything there is to know about
building automation and performance optimization? Perhaps you’re a
pioneer in wireless power or controllers and interfaces? We are now
looking for industry leaders to speak at Nordic Smart Building
To become a speaker, please contact Isla
with your credentials at:
Media & Speakers
+358 (0) 407504042
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