September 2011
Interview

AutomatedBuildings.com

Daikin Integration to BACnet, Modbus, KNX, WIFI, Mobile Apps
Intesis

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Lucia WongEMAIL INTERVIEWLucia Wong and Ken Sinclair

Ms Lucia Wong is the Group Manager, Trade Fairs of Messe Frankfurt (HK) Ltd.

Ms Wong has been in charge of the Guangzhou Electrical Building Technology (formerly called Electrical Building Technology Guangzhou) and Guangzhou International Lighting Exhibition for over eight years. The latter is now Asia’s biggest and the world’s most influential lighting event.


Guangzhou Electrical Building Technology

With special focus on building and home automation plus electrical engineering, Guangzhou Electrical Building Technology is a unique trade fair catering to the rising needs for intelligent building solutions in the Chinese building market.


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Sinclair:  How is the intelligent building market in China now?

Wong:  The China Statistics Bureau reveals that in 2010 China’s building industry had a market value of over USD1.48 trillion, up 24% from the previous year, and that the building construction area has risen 19% to 7.01 billion sqm. In 2010, China has become the world’s largest building and construction market and it is predicted that domestic construction will reach 55.75 billion sqm by 2012. New construction with “intelligent” systems and the modification of the existing buildings will greatly benefit the intelligent building market and is estimated to reach USD 13.3 billion by 2012 with a growth rate of 20%.

Sinclair:  What are the opportunities stemming from the policies of the Chinese government?

Wong:  The “Green Building” strategic policy contained in the Chinese government’s 12th Five-year plan, together with the country’s rising living standards, the building industry is responsible for the move towards a safe, comfortable, energy-saving and sustainable building environment. According to Chinese building policies, new buildings must have energy savings of 50% and should reach a 65% saving by 2020. Electricity accounts for 70%-90% of energy consumption and using a building automation system can save up to 25% energy. It creates a huge market for building automation technology and solutions.

Control Solutions, Inc Sinclair:  How can exhibitors be benefited for participating in Guangzhou Electrical Building Technology?

Wong:  With special focus on building and home automation plus electrical engineering, Guangzhou Electrical Building Technology is a unique trade fair catering to the rising needs for intelligent building solutions in the Chinese building market. It is held concurrently with the Guangzhou International Lighting Exhibition, now the world’s most influential lighting show. Together both fairs attract thousands of architects, designers, engineers, contractors and system integrators. This makes the fair an unparalleled platform for displaying latest technology, products and system solutions and to get market information and establish strategic partnerships with industrial counterparts.

For more information please visit www.building.messefrankfurt.com.cn

Sinclair:  How did the fair perform in the past?

Wong:  In 2011, both fairs together attracted 100,465 visitors from 116 countries and regions, up 40% compared to 2010. Guangzhou Electrical Building Technology occupied 10,000 sqm exhibition space with 283 exhibitors, featuring important international standard bodies BACnet, EnOcean, KNX and LonMark, and leading brands such as ABB, AMX, Beckhoff, Crestron, Easeic, Echelon, JUNG, LeGrand, Schneider, Vity and Wieland. And there were 23 seminars and product presentations.





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