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September 2011
Interview
AutomatedBuildings.com
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INTERVIEW
– Lucia Wong and Ken
Sinclair
Ms Lucia Wong is the Group Manager, Trade
Fairs of Messe Frankfurt (HK) Ltd.
Ms Wong has been in charge of the
Guangzhou Electrical Building Technology (formerly called Electrical
Building Technology Guangzhou) and Guangzhou International Lighting
Exhibition for over eight years. The latter is now Asia’s biggest and
the
world’s most influential lighting event.
Guangzhou Electrical Building
Technology
With special focus on building and home
automation plus electrical engineering, Guangzhou Electrical Building
Technology is a unique trade fair catering to the rising needs for
intelligent building solutions in the Chinese building market.
Sinclair: How is
the intelligent building market in China now?
Wong: The China Statistics Bureau reveals that in
2010 China’s building industry had a market value of over USD1.48
trillion, up 24% from the previous year, and that the building
construction area has risen 19% to 7.01 billion sqm. In 2010, China has
become the world’s largest building and construction market and it is
predicted that domestic construction will reach 55.75 billion sqm by
2012. New construction with “intelligent” systems and the modification
of the existing buildings will greatly benefit the intelligent building
market and is estimated to reach USD 13.3 billion by 2012 with a growth
rate of 20%.
Sinclair: What
are the opportunities stemming from the policies of the Chinese
government?
Wong: The “Green Building” strategic policy
contained in the Chinese government’s 12th Five-year plan, together
with the country’s rising living standards, the building industry is
responsible for the move towards a safe, comfortable, energy-saving and
sustainable building environment. According to Chinese building
policies, new buildings must have energy savings of 50% and should
reach a 65% saving by 2020. Electricity accounts for 70%-90% of energy
consumption and using a building automation system can save up to 25%
energy. It creates a huge market for building automation technology and
solutions.
[an error occurred while processing this directive]Sinclair:
How can exhibitors be benefited for
participating in Guangzhou Electrical Building Technology?
Wong: With special focus on building and home
automation plus electrical engineering, Guangzhou Electrical Building
Technology is a unique trade fair catering to the rising needs for
intelligent building solutions in the Chinese building market. It is
held concurrently with the Guangzhou International Lighting Exhibition,
now the world’s most influential lighting show. Together both fairs
attract thousands of architects, designers, engineers, contractors and
system integrators. This makes the fair an unparalleled platform for
displaying latest technology, products and system solutions and to get
market information and establish strategic partnerships with industrial
counterparts.
Sinclair: How
did the fair perform in the past?
Wong: In 2011, both fairs together attracted
100,465 visitors from 116 countries and regions, up 40% compared to
2010. Guangzhou Electrical Building Technology occupied 10,000 sqm
exhibition space with 283 exhibitors, featuring important international
standard bodies BACnet, EnOcean, KNX and LonMark, and leading brands
such as ABB, AMX, Beckhoff, Crestron, Easeic, Echelon, JUNG, LeGrand,
Schneider, Vity and Wieland. And there were 23 seminars and product
presentations.
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