ICONICS Partners with Kepware for Embedded Market

Delivering Proven Visualization and Communication Solutions to Windows CE based HMI Panel Builders and OEMs

Portland, ME, April 27, 2009 – Kepware Technologies, the leader in Communications for Automation, announced today a working relationship to deliver Windows CE communications solution for use with ICONICS embedded SCADA and visualization products for machine builders and Panel OEMs. This will team ICONICS and Kepware in joint efforts, to deliver the most cost effective and integrated OEM visualization solution for use with Windows CE based industrial HMI panels.

Kepware’s wide range of connectivity is available supporting desktop (Workstation and Server) operating systems as well as embedded (Windows CE) operating systems. Many Kepware OEMs leverage both platforms, as application files are portable from one to the other, enabling Desktop development and commissioning, and then offering a download to an embedded device for runtime. ICONICS is a user of Kepware Protocols on Desktop platforms, and, with this initiative, will partner with Kepware to jointly support Windows CE based embedded platforms.

“ICONICS is the largest independent supplier of HMI/SCADA solutions for desktop and embedded applications in the world,” explained Roy Kok, VP of Sales and Marketing of Kepware Technologies. “And we are very proud to have this new initiative for the embedded market. Any OEM that wants to deliver highly functional operator control panels should look at licensing proven and mature HMI technology and device communications. ICONICS and Kepware solutions are designed to deliver just that.”

“Kepware is the leader in communications,” stated Russ Agrusa, President and CEO of ICONICS Corporation. “We need a partner that will work closely with us in the support of various Windows CE and Embedded target hardware platforms. Kepware has many years of experience in this area will help us provide a very powerful offering for many of our OEMs.”

“Equipment OEMs and HMI Panel Manufacturers are being asked to provide market leading solutions. In many cases, this can be achieved through the integration of COTS (Commercial Off The Shelf) technologies as offered by ICONICS and Kepware Technologies. This partnership delivers an integrated software solution, combining ICONICS visualization and control technology with Kepware’s communication technology providing hardware manufacturers with an alternative to internal software development” according to Craig Resnick, Research Director, ARC Advisory Group. “Embedded communication and visualization solutions, including those based on platforms such as Embedded XP and Windows CE, best fulfill the balance that OEMs have to achieve of offering the greatest capabilities for the lowest costs. With Kepware as a proven major player in the embedded protocol and device connectivity space, and ICONICS as a proven major player in the industrial automation software space, OEMs should be in a position to benefit from the results of this partnership.”

[an error occurred while processing this directive] About Kepware
Kepware is the world leader in communication software for automation and offers a unique experience in both OPC and embedded device communications. Since 1995, Kepware has focused on the development of communication drivers to automation controllers, I/O and field devices, OEM Licensable communications and Licensable OPC Interoperability solutions. Applications include M2M (Machine to Machine) and M2E (Machine to Enterprise) communications. Operating system support includes; Microsoft Windows Desktop, Windows Server and Windows Embedded (Windows CE and Windows Embedded NT/XP). Today, with over 140 communication protocols, and through the efforts of our direct sales, distribution and embedded partners, Kepware is the leading provider of communications with annual shipments exceeding 100,000 units. Kepware’s responsiveness to customer needs and strong partnerships with other leading automation suppliers ensures that your next application will be a success. Ask around and you’ll hear why automation professionals everywhere consider Kepware Technologies "Automation’s Best Friend". www.kepware.com

About ICONICS
ICONICS solutions are widely recognized in the industrial automation software marketplace. ICONICS’ GENESIS64, GENESIS32 and BizViz products are recognized for their graphical capabilities and seamless integration with Microsoft operating systems and applications, bridging information from “the shop floor to the top floor.” ICONICS has provided award-winning industrial automation and Manufacturing Intelligence software for over 22 years, successfully deploying more than 225,000 solutions worldwide in over 60 countries. ICONICS is a Microsoft Gold Certified partner of the year. For more information please visit www.iconics.com.

All product and company names listed are trademarks or trade names of their respective companies.

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