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iDigi Rebranded as Device Cloud by Etherios
New branding emphasizes that Device Cloud works with any manufacturers’ hardware
MINNETONKA, Minn. (April 17, 2013) – Digi International (NASDAQ: DGII) today announced that it will rebrand its iDigi Device Cloud™ as Device Cloud by Etherios™. Etherios, a division of Digi International and a Salesforce.com Cloud Alliance Platinum Partner, is a widely recognized cloud computing services provider with a longstanding track record of helping organizations realize and implement their cloud strategy. The rebranding emphasizes that Device Cloud, a strategic element for organizations that wish to connect their devices to mission-critical applications, works with any manufacturers’ hardware.
“Etherios’ services were born as cloud-based solutions, so the brand’s roots allow us to re-emphasize our focus on enabling connectivity to any manufacturers’ hardware,” said Larry Kraft, senior vice president of marketing, Digi International. “The Device Cloud was designed from the ground up to connect any device, to any application, anywhere in the world.”
In addition to the new name, users will notice a new logo and color scheme. The award-winning platform will continue to offer device-agnostic management, data streaming, open application programming interfaces (APIs) and state-of-the-art security features.
Device Cloud helps companies maximize the value of their products, get closer to their customers and unlock new revenue streams. It provides the infrastructure required to access, control, configure and upgrade unlimited devices over the Internet. Its secure and scalable platform meets the highest standards of reliability.
Using Etherios Cloud Connector, a free software download, customers can connect any device, regardless of manufacturer or operating system, to Device Cloud. This enables access to the device from any application. By having this access, organizations can maximize their investment in their applications because new device types can be added to a network without changing the application. Etherios Cloud Connector can also run on low-cost microprocessors without an operating system.
For more information, visit www.etherios.com/devicecloud.
About Digi International
Digi International is the M2M expert, combining products and services as end-to-end solutions to drive business efficiencies. Digi provides the industry’s broadest range of wireless products, a cloud computing platform tailored for devices and development services to help customers get to market fast with wireless devices and applications. Digi’s entire solution set is tailored to allow any device to communicate with any application, anywhere in the world. For more information, visit Digi's website at www.digi.com
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