VingCard's VISIONLINE Wireless RF-online Solution Powers Smart Check-In Program at New Aloft Harlem
Technology is key at Harlem’s first
new hotel in a century, allowing guests to skip the front desk and go
directly to their rooms
DALLAS – 14/Feb – VingCard Elsafe,
the global leader in hospitality security and part of the ASSA ABLOY
Group, has announced that a combination of its proprietary technology
solutions have been integrated as critical components of a
revolutionary Smart Check-In program at one of Starwood Hotels &
Resorts Worldwide, Inc.’s (NYSE: HOT) newest hotels – Aloft Harlem.
VISIONLINE RF-online, VingCard’s wireless Radio Frequency
Identification (RFID) communication platform, and Signature RFID door
locks are making it possible for Aloft Harlem guests to check in
remotely through their PC or web-enabled mobile devices and completely
bypass the front desk upon arrival. The first Aloft® Hotels property in
New York City, Aloft Harlem is also the first hotel from a major brand
to open in the historic Manhattan neighborhood in over a century.
Aloft Hotels recently selected
VingCard to provide the advanced RFID technology behind its
groundbreaking Smart Check-In program. Through the new program, select
Starwood Preferred Guest® members who choose to participate receive an
enhanced SPG/Aloft-branded RFID keycard. On the day of a planned stay
at Aloft Harlem, a text message is sent directly to the guest’s mobile
device that indicates their room number at the property. Upon arrival,
guests can proceed straight to their guest room, where their encrypted
SPG/Aloft-enabled keycard will unlock the door, providing unprecedented
convenience, security and ease-of-operation for hoteliers and hotel
guests alike.
“The Smart Check-In program, which
we have begun rolling out across the Aloft brand, is specifically
designed to meet the changing needs of today’s busy, tech-savvy
travelers,” said Brian McGuinness, Senior Vice President of Specialty
Select Brands for Starwood. “Based on the positive feedback we have
received from guests using the system so far, the ability to bypass the
front desk is expected to become a valuable new amenity for guests at
Aloft. As the hotel industry continues to adopt more innovative
self-service solutions, VingCard’s RFID technology is providing a way
to not only increase the efficiency of the check-in process, but
provide added convenience for our guests.”
Featuring 124 loft-like guestrooms,
Aloft Harlem is part of a mixed-use project that also includes Apex, 44
contemporary condominium residences, and retail space. The hotel offers
easy access to Columbia University, as well as Harlem's most buzzed
about destinations, from the iconic Apollo Theater to the cutting-edge
Studio Museum. The location is just steps away from the 125th Street
subway station and a quick and convenient ride to anywhere in
Manhattan.
The historic opening of Aloft Harlem
will prove to be one of the most important hotel launches of 2011, made
all the more noteworthy by the inclusion of the Smart Check-In
innovation. “Starwood and its Aloft brand are on the leading edge of
hotel technology, and we at VingCard are thrilled to help them make the
future of hotel check-in a reality,” said George Winker, vice president
of sales for ASSA ABLOY Hospitality in North America. “It’s quite
appropriate that this truly pioneering technology is now in place at
such a history-making hotel as Aloft Harlem.”
VingCard Elsafe is the world leader
in developing locking systems and electronic in-room safes for the
hospitality industry, offering user-friendly security systems that meet
the unique operational needs of hotels and resorts. For more
information, visit www.vingcard.com www.elsafe.com.
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