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Press Release - January 2004
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ARBS 2004 Just Keeps Growing 

Record number of exhibitor bookings for the leading HVAC&R exhibition Melbourne

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ARBS 2004, has confirmed its position as the largest HVAC&R and building services trade exhibition in the Southern Hemisphere, with stand bookings already way ahead of previous years. 

"With over 50 percent of stand space already booked, ARBS 2004 has become an essential, not to be missed date in the diary for industry exhibitors both at home and overseas," said Sue Falcke, Exhibition Manager. 

Ms Falcke has attributed the scramble for space to the outstanding success of ARBS 2002 in Sydney, "We believe the success of ARBS 2002 was a directresult of our adopting a more strategic marketing and advertising campaign together with an increase in scheduled activities and seminars for our visitors. The new approach clearly worked – many exhibitors booked space for ARBS2004 back in March of 2002!" 

Being held from 3 to 5 May 2004 at Melbourne Exhibition Centre, ARBS 2004 encompasses all aspects of the air-conditioning, refrigeration and building services industries. 

The exhibition’s ‘innovative…informative…essential’ theme has been created to reflect the experience exhibitors and delegates can expect during ARBS 2004."Keeping with the ‘innovative…informative…essential’ theme, a comprehensive range of industry seminars, workshops and demonstrations has been scheduled across the three days," said Ms Falcke. "Each info-event will provide delegates with the latest information in a relaxed but focused environment offering unique opportunities for attendees to bring themselves up-to-date on the key issues facing our industry and gain a noticeable return on the time and effort they invest in attending our event." 

As the largest gathering of industry manufacturers, suppliers and wholesalers under one roof in the southern hemisphere, ARBS 2004 will provide a unique and exciting forum for exhibitors to meet and greet valued customers whilst also building new relationships with key industry professionals. Those wishing to capitalise on all the benefits of exhibiting at ARBS 2004 should act now to secure their stand space by contacting arbs@airah.org.au 

For further information visit www.arbs.com.au 


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