July 2009 |
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BSRIA Worldwide Market Intelligence [wmifocus@bsria.co.uk] - July 2009
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World building controls service and maintenance
market remains strong through 2009
A new report by BSRIA Proplan on the world market for building controls shows
that, like the majority of markets worldwide, the economic crisis has hampered
growth in many of the countries in the global building controls market. Between
2006-2008 the consolidated world market witnessed healthy growth levels of
around 7.4 per cent, however, as a result of the depressed economic climate, the
market is now expected to drop to below zero per cent. Nevertheless, the total
Intelligent Building Controls - Environmental (IBC(e)) business managed to reach
an impressive US$ 18 billion in 2008. The IBC(e) service & maintenance market
remained buoyant through this turbulent time with expected growth of 1.4 per
cent during 2009-2010; unfortunately this has not been reflected in the
remaining markets where growth has declined considerably.
One bright spot is in Saudi Arabia, where the government plays an important role
in its economy and continues to encourage private sector investment, such as in
the electricity generation and transmission network. As a result, the Saudi
Arabian economy is expected to continue its steady growth, which has had a
knock-on effect on the building controls market. Between 2006-2008 the market
grew by over 30 per cent, with further investments and building projects in the
pipeline. BSRIA's report expects the market to grow by just over six per cent (CAGR)
in 2009-2010. The product and service markets are expected to experience the
largest growth over the period of 2009-2010 with 6.8 per cent and 8.3 per cent
respectively. Drivers behind this healthy growth include growth in new
construction, including various new projects already in the pipeline and
significant spending on education and universities.
Total manufacturer's turnover reached just over US$ 14 billion worldwide in
2008; America accounted for the largest share with 39 per cent of the global
market, closely followed by Europe which enjoyed 37 per cent of the total
manufacturer's turnover. So North America remains the biggest market in the
world, with the United States accounting for around 90 per cent of the total
sales and Canada taking the balance of 10 per cent.
In 2008 the global installed systems market reached an impressive value of US$
12 billion. Once again, America is the largest market in this category with 40
per cent and Europe accounting for 37 per cent, while Asia and the Middle East
collectively account for 23 per cent. Third parties enjoy around 45 per cent of
the total installed systems sales market share. The top 3 players, Johnson
Controls, Siemens and Honeywell account for 37 per cent of the installed market.
In spite of its good performance between 2006-2008 where double digit compound
growth was recorded, Latin America still represents less than five per cent of
the total American IBC(e) market. Nevertheless, sales in smaller countries such
as Peru have been growing rapidly in recent years.
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Energy legislation is having a big impact in key building controls markets in
Europe such as the UK, Germany and France where the Energy Performance of
Buildings Directive (EPBD) is in place. The new energy legislation is an
important driver behind the growth of these markets, as it demands that
buildings must be energy saving and energy efficient. In the UK, the EPBD has
resulted in the revision of Part L of the building regulations and is expected
to fuel the demand for controls; for example, zone control is required in order
to pass the carbon emission target in new buildings.
Controllers account for the largest share of the building controls product
market with sales of approximately US$ 2.8 billion in 2008. Europe dominates the
controllers market with close to half the global share. Sales of controllers in
Germany were amongst the highest in Europe totalling an impressive US$ 405.2
million. Actuators also performed well in 2008 with sales of US$ 946 million and
follow a similar pattern to the controllers market, where Europe is the market
leader, followed by the Americas region.
Installation of IBC(e) products and systems vary from region to region; offices
and industrial buildings are dominant in Europe and collectively hold 43 per
cent of the European market. A different scenario is evident in the Americas
where recent demand has been driven strongly by education and other public
buildings. The Middle East market has been driven by demand for IBC(e) products
in offices and commercial (retail) buildings, whilst in Asia offices and
industrial have been the main segments for installation.
Finally, BSRIA's report shows that Qatar, Scandinavia and Germany spend the most
per capita on IBC(e), implying that they are amongst the most mature markets in
the world. These markets spend more money than most on comprehensive and
sophisticated solutions to meet the demands and challenges of twenty first
century building control problems.
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