New Robotic Advertising Media Debut at AE Ventures ESX Show

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MobileRobots Inc Autonomous Kiosks Talk with Visitors, Head to High-Traffic Areas and Distribute Collateral

March 9, 2008 Mansfield, MA, USA – AE Ventures, operators of the Electronic Security Expo (ESX), have broken new ground in media today by offering not only exhibit space at ESX, but also robot space. MobileRobots Inc’s talking, robotic advertising kiosks will travel the ESX show, sport advertiser logos, display advertiser videos, describe advertiser products, and offer advertiser collateral materials to passersby. “Space ads” on robots will be sold by the hour, but can also be tuned by spatial location. For instance, during lunch hour, the robot can drive to various café areas on the tradeshow floor and perform a routine for diners.

“ESX is the premier training event for new trends in security integration and monitoring. It only makes sense for us to be in the forefront of advertising trends, as well as showcasing the best in new security technology,” stated Shannon Murphy, Director of Business Development, AE Ventures.

MobileRobots Inc robotic kiosks employ MobileRobots’ proprietary autonomous navigation and personality creation software that allows non-roboticists to set up and create robot routines with drag-n-drop software. Narration for audio ads is saved as digital files for the robot to play from its speakers.

Says Jeanne Dietsch, CEO and creative force behind MobileRobots Inc, “Writing advertising for robots is more like writing a play than a TV ad. Media designers create an interaction, not just a presentation. That’s what makes robots a more powerful advertising medium; viewers become actively involved.”

MobileRobots platforms will also be demonstrating security applications at ESX.

[an error occurred while processing this directive] Advertising media firms and security integrators can see the new robot applications in Baltimore, June 24-25, at ESX.

AE Ventures is producer of the Electronic Security Expo (ESX), an event owned and sponsored by the Central Station Alarm Association and National Burglar & Fire Alarm Association. ESX is THE training and networking event for companies the install, integrate and monitor electronic security products and the only national trade event purely focused on the business and technical needs of these companies. Scheduled for June 22-26 in Baltimore, ESX 2009 will feature more than 200 exhibiting companies, 3,000+ attendees, more than 70 seminars, three special security tours, a compelling keynote from GE’s Chief Security Officer, dozens of association meetings and special events, the ESX Big Bash and ESX Crawl, and more!  For more information, go to www.esxweb.com.

MobileRobots Inc (MRI) is a global leader in design and manufacture of intelligent mobile robots and software. Established in 1995, the company has shipped more than 3,000 robots to six continents, including customers Toyota, GE, Hitachi, Honda, Intel, John Deere, Microsoft, MIT, SAIC, Siemens and US Army. MRI actively assists integrators in building end-user solutions with its autonomous robotic platforms and software tools. MRI operates from a 32,000 sq. ft. facility in Amherst, NH, US. For more information, contact sales@mobilerobots.com or visit www.MobileRobots.com.
 

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