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March 2018 |
Innovations in Comfort, Efficiency, and Safety Solutions. |
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More than 50% of U.S. broadband households would be willing to pay $5 per month for a smart thermostat service
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Smart energy research shows consumer
interest in options and price points for hardware-as-a-service sales
models for smart thermostat, smart home kits, HVAC systems, and solar
panels
New energy research from Parks Associates shows more than 50% of U.S.
broadband households would be willing to pay $5 per month for a smart
thermostat service that includes setup, installation, and
repair/upgrades. The firm tested multiple hardware-as-a-service
scenarios in 360 View: Energy Management, Smart Home, & Energy
Providers and found that while consumers are generally averse to
monthly fees, they are willing to pay for services with clear value
that include tasks they cannot or do not want to perform on their own.
Parks Associates reports more than 50% of U.S. broadband households are
interested in hardware-as-a-service options for smart home kits, HVAC
systems, and solar panels, when presented with a lower price point.
Energy and service providers can use the energy data from these
services to build additional value-added services, including real-time
energy management services.
360 View: Energy Management, Smart Home, & Energy Providers
quantifies the thermostat and lighting markets, identifies major
channels for each product, and profiles owners and those likely to
purchase. It also examines consumer preferences for bundling energy
products, services, and recurring revenue models.
Additional insights include:
56% of U.S. broadband households believe it is very important to have
an energy-efficient home, but only 9% think their home is very energy
efficient.
13% of U.S. broadband households own a smart thermostat, and approximately 60% were self-installed.
More than 15% of U.S. broadband households own a back-up power generator.
For more information about Parks Associates' research, contact sales@parksassociates.com.
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