Limited Awareness Remains a Growth Inhibitor for PSIM Market

Wellingborough, U.K. (20 November 2012) -- The world market for PSIM (Physical Security Information Management) software is estimated to have more than doubled between 2009 and 2011, according to a new report from IMS Research, now part of IHS Inc. (NYSE:IHS). However, it remained below $100 million in 2011, with limited awareness identified as the greatest inhibitor of market growth.

Short-term growth expectations are slightly lower than forecast in IMS Research’s previous edition of the report. In addition to the limited awareness of the platform, confusion over the definition of PSIM and, more importantly, what it does, remains a key limitation to faster growth.

Research Manager and report author Niall Jenkins commented: “Growth forecasts for PSIM software revenues in 2012 and 2013 are lower than previously expected. In general, the industry has required time to get its message across to potential customers and this remains a challenge. There has also been a lack of new entrants in the market to drive marketing and education of the potential benefits of the technology. This is unusual for new technology markets and is directly related to the upfront cost and resource required to build a PSIM platform creating a high barrier to entry.”

Despite these challenges, IMS Research predicts that the longer-term opportunities for the market remain strong, especially in emerging regions such as Latin America, the Middle East, India and China.

“By 2014, the market is predicted to be back on track with previous forecasts,” continues Jenkins. “Customer referrals will continue to be a strong sales generator with vendors specialising in specific vertical markets by accident as much as by design. A number of vendors have also identified healthcare and high-end commercial as emerging markets for the platform, offering new opportunities for well-placed vendors in the future.”

About “The World Market for Physical Security Information Management (PSIM) Software – 2012” report

[an error occurred while processing this directive] This report from IMS Research provides quantitative data regarding the current state of the PSIM market and examines the key factors influencing growth of PSIM software solutions between 2011 and 2016. The report is ideal for vendors, systems integrators, and consultants, as well as CSO/CIOs who are interested in investing either capital or human resource into PSIM software.

About IHS (www.ihs.com)
IHS (NYSE: IHS) is the leading source of information, insight and analytics in critical areas that shape today’s business landscape. Businesses and governments in more than 165 countries around the globe rely on the comprehensive content, expert independent analysis and flexible delivery methods of IHS to make high-impact decisions and develop strategies with speed and confidence. IHS has been in business since 1959 and became a publicly traded company on the New York Stock Exchange in 2005. Headquartered in Englewood, Colorado, USA, IHS is committed to long-term, sustainable growth and employs more than 6,000 people in more than 30 countries around the world.

About IMS Research (www.imsresearch.com)
IMS Research, recently acquired by IHS (NYSE: IHS), is a leading supplier of market research and consultancy to over 2500 clients worldwide, including most of the world’s largest technology companies. Established in the UK in 1989, IMS Research now has dedicated analyst teams focused on the factory automation, automotive, communications, computer, consumer, display, financial & ID, LED & lighting, medical, power & energy, solar PV, smart grid and security markets. Currently publishing over 350 different syndicated report titles each year, these in-depth publications are used by major electronics and industrial companies to assess market trends, solve marketing problems, and improve the efficiency of their businesses.

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