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ComQi Announces Support for Samsung Smart Signage Platform
New York, November 18 2014 - EnGage In-Store Solution on Samsung Smart
Signage Displays Simplifies Installation by Eliminating Need for
External Media Player
Building digital displays into retail and QSR environments is now as easy as hanging merchandising posters or menu boards on store walls, through a new digital signage offering from ComQi built on Samsung's Smart Signage Platform.
ComQi's industry-leading Shopper Engagement Technology platform, called EnGage, now supports a diverse range of Samsung Smart Signage displays that ship with a built-in media player. Samsung's Smart Signage Platform (SSP) displays remove the requirement for external playback devices, so all an end-user needs to turn on high-impact digital signage is a power outlet and internet connection.
ComQi's retail-focused platform takes full advantage of the embedded processors built into Samsung's SSP displays, providing full support for 1080p HD video, dynamic HTML5 content and live data updating.
"We're particularly excited about what our HTML5 and dynamic data updating capabilities will do on SSP screens in both retail and QSR," explains Stuart Armstrong, ComQi's President. "Our EnGage platform makes it easy to take and use data from store systems and make conditional programming decisions on the fly, so SSP screens can automatically change spots and pricing based on things like price compliance, overstocks and promotional price reductions."
The ComQi release for SSP also supports external video and TV inputs, meaning in-store displays could be scheduled for events such as staff training or showing feeds from live runway shows from one of fashion's capital cities.
SSP support adds to an already broad spectrum of devices that run off ComQi's cloud-based content management system. The latest version, EnGage 8.6, allows network operators to design, program, schedule, and distribute targeted, data-rich programming designed to engage and influence consumers.
"Retail and QSR are important strategic areas for the Samsung SSP Partner ecosystem," says Todd Bouman, Vice President for Product Marketing at Samsung's Enterprise Business Division. "EnGage provides easy workflows and robust architecture to support large scale enterprise deployments and networks. Heavily focused on shopper engagement, we've been impressed with how EnGage has been able to bring all that programming and scheduling muscle to our SSP displays."
Samsung offers several lines of SSP-embedded displays tailored for different use cases and engineering needs. Sizes range from 10 -inch screens to the massive 95-inch displays.
Along with embedded displays, ComQi's EnGage works on numerous devices, from interactive to video walls, and on both Linux and Android.
ComQi is a global leader providing a cloud-based Shopper Engagement Technology that influences consumers at the point of decision, in-store, using all digital touch-points: digital signage, mobile, video, touch, web, and social networks. ComQi's mission is to deliver an end-to-end solution that is tailored to engage consumers by optimizing communications and marketing strategies that provide the best ROI. ComQi's hundreds of customers include leading brands around the world, such as Victoria's Secret, Bath and Body Works, H&M/Weekday, Six Flags, and McDonald's (in the UK). www.comqi.com
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