For our industry’s survival, we need to do a better job of telling our stories and demonstrating our value, separated from all the technical mumbo jumbo.
We all are members of several communities of practice. Our COPs’ value needs to be put in a better context, one in which it may be properly considered.
In the last few years, the remote everything revolution has us interfacing virtually within our VCOPs. We now zoom about creating virtual teams talking funny using our own COP lingo. This makes it even harder for the outside world to understand our actual purpose and value. For our industry’s survival, we need to do a better job of telling our stories and demonstrating our value, separated from all the technical mumbo jumbo.
Our technical mumbo jumbo is extremely important to us but can be very confusing to others. Just listen to yourself when you try to explain what it is we do. In addition, our jargon-heavy messages are typically time sensitive and quickly expire often before we finish (and sometimes before we start!) the project. This creates even more confusion. Our AutomatedBuildings.com industry resource is working to build connections, both inside and outside of our VCOP.
