Here’s a short video of my talk on short form content during the Automatedbuildings.com 25th Anniversary Celebration. Here, I explore the undeniable power and necessity of short-form content in today’s digital landscape. As someone working in an “invisible industry,” I’ve witnessed first-hand how vital it is to leverage short, engaging videos to connect with a wider building automation audience. It’s not just about battling the myth of shrinking attention spans—it’s about crafting content that’s both compelling and accessible.
