Focus on the cost of operation TCO (kind of) TxO Total x ( cost & other aspects) of Operation Total view of operation per sqft/yr basis A new decision-making metric for CxOs Example of the confusion we create How Many Ways Can You Label a Temperature Sensor? Why Data Normalization is Important to Cybersecurity https://www.linkedin.com/posts/fredgordy_how-many-ways-can-you-label-a-temperature-activity-7198438803349356544-Sgy-?utm_source=share&utm_medium=member_desktop