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Resistance is Futile… So Let’s Make T-Shirts!

We joked about putting our biggest industry challenges on T-shirts at the AHR2025 Expo and the Interoperable Building Box (IBB) Workshop.

Then we thought… why not actually do it?

It all started when Danielle Radden of Facil.ai gave me a great T-shirt with “Resistance is Futile” inside an electric resistance symbol.

That got me thinking—why not put some of the industry’s most important (and ignored) truths on shirts? Now, those conversations are wearable.

So here they are—real shirts, real messages. And yeah, you can actually get one. (Not the point, but hey, if you want to wear one, here they are.)

  • Why Are Smart Buildings… Dumb? 
    • See No Data. Hear No Insights. Speak No Truth.
    • True Intelligence Begins With Data Awareness.
  • Locked-Down Systems? Your Days Are Numbered. 
    • Forced Monetization Is Over. Secure, Open Data is In.
  • Linux Runs the Internet. Now It’s Coming for Buildings
    •  Trapped Buildings? Open Systems Set Them Free.
  • The Linux Foundation for Buildings – That was my idea!
    • Every Building Should be a Capitalist.
  • We Need to Talk…
    • You’ve Been Hiding Total Cost of Ownership

Check them out here for the front and back of the shirts.

And because this is about more than just T-shirts… profits will go to organizations that promote open-source and open standards in our industry.

What slogan should we add next?

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