April 2017 |
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Coffee Lighting Story An interesting lesson for the traditional lighting controls industry regarding interoperability standards and who wins. |
Mike Welch Managing Director Control Network Solutions Ltd |
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What
can a coffee story teach the lighting industry?
Well, it all started this Christmas with a
mother-law and her present to my colleague Teresa of a Nespresso coffee
making machine!
An unlikely introduction to a story of how
this led to an interesting lesson for the traditional lighting controls
industry regarding interoperability standards and who wins.
The full story can be found by clicking here, but in summary, Teresa already had
a coffee making machine purchased some years earlier. However, the
model was no longer in production and the coffee capsules were becoming
less available and more costly.
During her ownership of this machine,
Nespresso had appeared with its own machines and coffee capsule design.
However, the patent on the Nespresso coffee capsule design had run out
some years back. This allowed imitators to immediately offer their
versions of these capsules that not only worked in Nespresso’s coffee
making machine but theirs and others.
The result was more suppliers, a wider
choice of coffee flavours and types at lower costs. Great for the
customers and new market entrants! Ah, but bad you think for
Nespresso? Actually no, as the total worldwide market grew for such
machines and capsules because wider choice and better price point
options actually meant Nespresso’s market share grew also.
So why is this emerging coffee machine
success story not repeated in the intelligent lighting solutions space?
The
traditional lighting controls industry still dominates the global market,
even though this means that “end clients” (building owners, managers,
users) are faced with the same problems as Teresa and her old coffee
machine; while the initial cost of the system may seem attractive, down
the line there is a price to pay:
[an error occurred while processing this directive]However, in the last few years, new smart IoT lighting control solutions have appeared. These are highly vendor independent both at the point of delivery and in future operation and maintenance, thus offering end clients what they really want:
All this whilst leveraging today’s and the
future’s expected benefits of smart IoT converged solutions.
The other day, while Teresa was buying her
generic coffee capsules, she bumped into someone she knew, a
maintenance manager of a local supermarket, who was staring in dismay
at the defunct ballast in his hand. “This should be a cheap product” he
sighed. “But I can only use one from the place I bought it, and it
costs a fortune!” Teresa smiled, sympathetically.
“Let me tell you a story over coffee,” she
said…
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