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Press Release - Nov 99
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LIGHTFAIR INTERNATIONAL 2000...THE LIGHTING INDUSTRY'S WORLD EVENT

(Atlanta, GA) - The Year 2000 marks the emergence of LIGHTFAIR INTERNATIONAL's new global position as the architectural and commercial lighting industry's WORLD EVENT. The cancellation and repositioning of other International lighting events has established LIGHTFAIR INTERNATIONAL as the global leader. Due to the continual growth of the event and its new position in the global marketplace, LIGHTFAIR INTERNATIONAL recently announced the acquisition of an additional exhibit hall to accommodate increased exhibitor demand for booth space. The exhibit hall is currently over 97% sold with new exhibitors being added constantly. The 2000 event in New York will now feature approximately 400 exhibiting companies occupying over 1100 booths, in more than 110,000 net square feet, and will attract over 17,000 architectural, engineering and design professionals. The event will take place at Javits Convention Center, in New York, NY, over the following dates:

Pre-Conference: Monday, May 8, 2000 Trade Show & Conference: Tuesday, May 9 - Thursday, May 11, 2000

2000 CONFERENCE DEFINES LIGHTING EXCELLENCE

LIGHTFAIR INTERNATIONAL 2000 is again proud to offer the world's largest and most comprehensive architectural and commercial lighting conference. With course levels ranging from beginner to intermediate to masters, the 2000 conference will create the most technically challenging lighting education resource available in the world.

The Conference Advisory Committee, comprised of key association members of the IALD and the IESNA, has established a conference program consisting of six day long workshops, to be held on Monday, May 8, 2000, followed by the general conference featuring 30 seminars, one hour and a half each, over the dates of Tuesday, May 9 - Thursday, May 11, 2000. All workshops and seminars will be AIA, ASID, IIDA, and IESNA accredited, and will provide NCQLP Lighting Education Units, based upon approval of each association.

The 2000 conference has attracted top industry and academic speakers from around the globe. A detailed listing of speakers will be announced in the coming months. Following are the conference tracks to be presented, as well as the individual topics in each defined track:

PRE-CONFERENCE WORKSHOPS Daylighting - Integrated Automated Lighting Control Marketing & Publicity 101 Lighting Certification: A LC Review Workshop Essential Photometrics Preservation Aspects of Lighting for Museums, Libraries and Archives EcoSmart: Building Materials & Design for the Next Century

LIGHTFAIR INTERNATIONAL 2000 add one-- SEMINARS Track One: Business practices Effective Spec Salesman Hold on to Your Specs How to Work with a Lighting Designer Internet Marketing Track TWO: Energy aND TECHNOLOGY Energy Efficiency vs. Energy Effective Lighting Industry Regulatory Affairs Annual Lamp & Ballast Update Alternative Light Sources The Latest in Vision Research Glare! Fiber Optic Lighting Photometry & Performance Prediction: Using the New Data Vision 2020: The Lighting Technology Roadmap

TRACK THREE: URBAN LIGHTING: CITY LIGHTS Lighting an Urban Landscape Lighting Tensile Structures Transportation System Lighting: Beam Me Up Advanced Lighting Technology Outdoors: Union Square Park Lighting the Machine: The Art of Lighting "Industrial" Architecture

TRACK FOUR: DESIGN IN THE BUILT ENVIRONMENT New Trends in Office Lighting Lighting for Communication It's a Color Thing Baby Lighting for the Learning Environment Lighting for Healthcare Facilities Kitchen and Bath Master of the House: Home Alone

TRACK FIVE: ENTERTAINMENT ARCHITECTURE Airports of the Future Themed Environments Rockwell & Gregory: A Collaboration of Architecture and Lighting Design Lighting and Emotions: Think about Lighting and Make Money Through the Lens: A Primer in Specifying Color Media

LIGHTFAIR INTERNATIONAL 2000 WILL DELIVER THE LATEST PRODUCTS AND TECHNOLOGY TO THE MARKETPLACE

[an error occurred while processing this directive] A highlight of the 2000 event will be a Product Demo Room designed to give attendees a closer look at selected products. LIGHTFAIR INTERNATIONAL 2000 will also celebrate the latest in new product development at the 11th annual New Product Showcase & Awards Presentation. This informative and entertaining, multi-media presentation will kick off the 2000 event on Tuesday, May 9, 2000. The New Product Showcase & Awards Presentation will present exhibiting manufacturers' products introduced in the last twelve months. A jury of renowned lighting professionals will select the Best New Product of the Year Award, along with The Technical Innovation Award, The Design Excellence Award, The Energy Award, The Roeder Award, The Judges Citation Award, and the Category Innovator Awards to manufacturers whose product entries truly meet and exceed challenges of the architectural and commercial lighting marketplace.

LIGHTFAIR INTERNATIONAL will also present the sixth annual Best Booth Awards for the most innovative exhibit design and product presentation, along with the second annual IMAGE Awards, recognizing exhibitor excellence in pre-event marketing campaigns.

NUMEROUS INDUSTRY SPECIAL EVENTS DEFINE THE YEAR 2000 IN NEW YORK

LIGHTFAIR INTERNATIONAL will take on the excitement of New York City, providing an opportunity for architectural, engineering and design professionals to support industry associations and educational efforts. Highlighting the event experience, the following Special Events will be taking place throughout the Trade Show & Conference. New for 2000: The Howard Brandston Student Tour will feature a luncheon presentation by world-renowned lighting designer, Howard Brandston, focusing on careers in lighting design for today's student. Also, a luncheon presentation will be presented, "The Twentieth Century: Light Runs Through It", at which the past 100 years of lighting will be discussed. The following events will also take place at LIGHTFAIR INTERNATIONAL 2000: The IALD 17th Annual International Lighting Design Awards Presentation, the Nuckolls Fund for Lighting Education Luncheon, the Belfer Lighting Nuckolls Fund Benefit, the NCQLP LC Luncheon, and the LIRC Luncheon. All this, and much more, will be offered to participants to maximize their experience at this landmark lighting industry event.

LIGHTFAIR INTERNATIONAL is sponsored by the International Association of Lighting Designers (IALD) and the Illuminating Engineering Society of North America (IESNA). The event is produced and managed by AMC, Inc. For exhibit information, contact Libby Morley, Show Director, at 404-220-2215 (libbym@lightfair.com), or Danielle Gibbs at 404-220-2205 (danielleg@lightfair.com) For Conference information, contact Renee Gable, Conference & Marketing Director at 404-220-2217 (reneeg@lightfair.com), or Angela Ausband at 404-220-2221 (angelaa@lightfair.com). Attendee information and registration forms will be mailed in February 2000. For up to date information, call Fax on Demand at 1-888-611-0164, or visit our web site at http://www.lightfair.com/, as information is currently being updated and expected to be complete at the end of October.


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