The key differences between contractors who are reactive and struggle to grow vs. those who have achieved outstanding brand recognition and growth are not always easy to spot. Here are some of the top ways manufacturers and contractors utilize creative strategies to sell solutions instead of services.
When you think of traditional “sales” activities, you can’t just think of roles who are client-facing or who attend events. Everyone in the company contributes to sales excellence, from customer service answering the phone every time to service repair technicians who have completed their repairs at dawn, sent emails updating the client, ordered parts, and secured a new maintenance contract, all through an app without ever having an in-person meeting.
Clients are looking to get the best deal, the fastest delivery, lowest operational costs, and simplified maintenance. However, when a client requires a Past Performance Survey to rank your prior project excellence, none of those items are on the list. There is no mention of product price, solution longevity, or operational cost reduction…
The key differences between contractors who are reactive and struggle to grow vs. those who have achieved outstanding brand recognition and growth are not always easy to spot. Here are some of the top ways manufacturers and contractors utilize creative strategies to sell solutions instead of services.
When you think of traditional “sales” activities, you can’t just think of roles who are client-facing or who attend events. Everyone in the company contributes to sales excellence, from customer service answering the phone every time to service repair technicians who have completed their repairs at dawn, sent emails updating the client, ordered parts, and secured a new maintenance contract, all through an app without ever having an in-person meeting.
Clients are looking to get the best deal, the fastest delivery, lowest operational costs, and simplified maintenance. However, when a client requires a Past Performance Survey to rank your prior project excellence, none of those items are on the list. There is no mention of product price, solution longevity, or operational cost reduction…
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