August 2020

[an error occurred while processing this directive]
(Click Message to Learn More)

Building Communities of Trust

Trust is the new currency, a now commodity we need to create to embrace our remote renaissance.

Ken Sinclair
Founder, Owner, Publisher

New Products
[an error occurred while processing this directive]
Site Search
[an error occurred while processing this directive]
Past Issues
[an error occurred while processing this directive]
[an error occurred while processing this directive]

To build  we need to recreate, reinvent, resurrect our existing  Communities of Practice as our new Communities of Trust.
After COVID-19 the new normal was not normal, it triggered a cultural / economic remote renaissance with an evolving enlightenment built on trust.  We all are struggling with building trust. Social media and all of our messaging, plus everything going forward needs to be built on trust.

Trust is the new currency, a now commodity we need to create to embrace our remote renaissance.  We need to clarify and vocalize our personal trusts while declaring our support of our Communities of Trust encouraging all to share their trust.


Over a year ago we talked about the power of our Communities of Practice ( COP ). These communities already have an implied trust so are natural trust building blocks. I use Building in the title as both a noun and a verb.

Covid-19 has greatly increased our focus on our need for a trusted community. The lack of trust daily divides us all when mutual trust can not be achieved.

From this article Embedding trust into COVID-19 recovery  Four dimensions of stakeholder trust

The meaning of trust
Trust is defined as “our willingness to be vulnerable to the actions of others because we believe they have good intentions and will behave well toward us.”

We are willing to put our trust in others because we have faith that they have our best interests at heart, will not abuse us, and will safeguard our interests—and that doing so will result in a better outcome for all. Institutional trust refers to trust in formal institutions: systems, governments, companies, and organizations. Social trust refers to faith in people; it connotes social ties and interpersonal trust between individuals within communities, workplaces, and stakeholder groups.

Social trust is often considered the fabric that binds us together, and ensures societies, economies, and systems can function well—or not.

The COVID-19 pandemic has been a shock to our collective systems—and a catalyst to rebuild trust. As resilient leaders seek to shepherd their organizations and stakeholders safely through the COVID-19 crisis, trust will be more critical than ever, as recovery without trust rests on shaky ground. In order to rebuild trust among stakeholders and best position their companies to thrive in the long term, leaders must focus on four dimensions of trust: physical, emotional, financial, and digital.

What COVID-19 Teaches Us About the Importance of Trust at Work

The COVID-19 pandemic has disrupted the functioning of organizations in several ways. One consequence of these disruptions that we have seen emerge quickly is the struggle of managers to lead employees who are out of sight. The sudden transition from having employees physically work in the office to remote work has revealed an ugly truth: Most companies fail in building trusting work relationships.

Trust as a Commodity - What is the value of Trust?

In the digital age where do consumers get their information and what credence do they attach to it? With multiple sources of information and increasing claims of ‘fake news’, it is important to consider the trust consumers attach to these varying sources as they make their purchase decisions.

To understand more on the value of trust, download the white paper.

Trust; the ultimate commodity

We all know what trust is; or at least, we have an understanding that it is driven by both logic and emotion. And, most of us will also know – if only intuitively – that open communication is paramount to building and maintaining trust. When nurtured, trust can develop into advocacy for both the individual delivering the message and the organisation they represent. In times of crisis, innate human behaviour drives an insatiable desire for strong leadership in the face of adversity, supported by clear information and direction.

Trust in the current environment is morphing into the ultimate commodity; perhaps trust already is the ultimate commodity.

How to build trust in a relationship?

13 Simple strategies for building trust,

1. Keep to your word and follow through with your actions The entire purpose of building trust with others is that they will be able to believe you when you ...
2. Learn how to communicate effectively with others This is usually the main reason why relationships fall apart, because of bad communication skills. ...
3. It takes time to build and earn trust. Building trust should be viewed as a daily activity. Don’t expect too much too soon.

Platform of Trust harmonizes incompatible data

Coming from various sources, enabling it to be merged and utilized. The harmonized data can be used to create smarter services and more comprehensive analysis that lead to better decision-making and new business opportunities. We have built-in trust capabilities and We don’t collect the data. Customer decides where the data is stored, who can use it, and for what purpose.

Example of several communities of Practice joining forces to build a larger community of trust

EnOcean has recently partnered with Aruba Networks (a Hewlett-packard enterprise) and will be gaining access to about 10 million of their Wi-Fi Access points within commercial buildings.  By securely using the Wi-Fi infrastructure within a building we eliminate one of the largest barriers to connecting the building data to the cloud.   Bringing the sensor and controller data back to the access points that are already installed will allow buildings to realize the network portion of the infrastructure to be completed within a few minutes instead of weeks.  With nearly zero disruption to the occupants. 

Example of communities of trust attaching them selves to several communities of trust to build platforms of trust.

There are significant benefits by working with an analytics vendor with a software as a service (SaaS) model. With SaaS, instead of paying for expensive, upfront licensing costs, users pay a lower subscription fee. With software costs spread over time, users see a much faster ROI. This model offers other benefits, such as automatic and easy software upgrades and improvements, which are usually included with the subscription. Many of the barriers of implementing data analytics software are simply removed with SaaS.

With Travel under question and working remote the new norm our industry "Leader of Trust" paves the way for virtual conferencing,  ASHRAE's First-Ever Virtual Conference Is Proving to Be a Success - ATLANTA (July 3, 2020) – With an initial 2,505 registered participants, accessing 92 technical sessions, live forums with speakers, leadership updates and networking events, the 2020 ASHRAE Virtual Conference is proving to be a huge success.

This was my first time speaking remotely via Zoom as part of an international panel as part of a virtual global conference,  Access audio and video recordings of the Digital Wellbeing Festival 2020, plus all the presentation slides. Includes video of discussion on digitized spaces in a post-COVID reality by Ken Sinclair and Nicholas Waern.

The conference was hosted in London UK by Lawrence Ampofo, Ph.D, I spoke from my home on the west coast of Canada, Nicholas from his home in Sweden, all attendees over 600 globally attended remotely. Recording of the complete conference was captured so now anyone can attend anytime. Our location and time restraints are no longer a concern.

The power of capturing this creates a timeless location free event for our new world of remoteness. This new evolving format will allow information from several conferences to be gathered during and rapidly after presentations are made.  In the near future artificial intelligent conversion algorithms listening to presenters will distill their content and presentations into global subject matter and global opinion with the potential of virtual super real time conferences being built by AI.

Wow, that thought shakes the pillars of Trust.

This was my comment that I added to

Okay, willing to jump in. I'm working on this next article talking about building community trust. This is starting to become a big factor in whether occupants trust us that we've made the building safe. There's just a whole bunch of things going on. A while back, Theresa and I talked about communities of practice in our industry and how important they were, and I see them as the logical building blocks to build trust on. We need to pick up these communities of practice, and then turn them into communities of trust. We're starting to see that with ASHRAE but we need to build the trust of all existing organizations. We have built trust in the past, but I think it's, it's our job to continue that and increase the level of trust in all our communities.

Trust me!  We been working on Trust for a while, In this Blast from the Past from Feb 2009 Andy McMillian tell us Trust:  The Primary Currency in an Open Systems World

It takes work to earn it, care to nurture it and only one poor decision to lose it.

While trust is important in buying and selling relationships, it is equally critical in supplier partnership relationships … particularly partnerships among suppliers that compete with each other in some areas while cooperating in others.  Since open systems creates an environment where multiple supplier systems are likely to be interconnected, the potential benefits of supplier partnerships are substantial.  Here too, being trusted means being trustworthy and again it can be deceptively difficult to do.  For many companies, being a trustworthy partner with a competitor requires a significant shift in mindset.  Being trustworthy as a partner means setting realistic terms for cooperation and acknowledging legitimate areas of diverging interests.  It also means being open with information that both parties need to make their joint business decisions.  And, of course, being trustworthy means doing what you say you are going to do.

Trust is the primary currency in an open systems world … and never more so than now, when the future is in many ways uncertain.  It takes work to earn it, care to nurture it and only one poor decision to lose it.  Whether buying, selling or partnering, it is good to keep that in mind.

Little Teal Book of Trust: How to Earn It, Grow It, and Keep It

Trust is a combination of the value that others perceive in you, and their willingness to harmonize with and accept your advice to help them succeed. It's people seeking and taking your advice both as a counselor and a confidante. Someone who trusts you to a point where they call at some critical stage, because they know you are the ONE who can help them in a way that others cannot. But how do you develop trust?

Our future lies in Building Communities of Trust. Please be careful with the words of your messaging on social media and your promotions. The commodity we all are part of is Trust.

Our future is Building Communities of Trust[an error occurred while processing this directive]


[an error occurred while processing this directive]
[Click Banner To Learn More]

[Home Page]  [The Automator]  [About]  [Subscribe ]  [Contact Us]


Want Ads

Our Sponsors