Babel Buster Network Gateways: Big Features. Small Price.
|How NUDE(D) do we need to be to Navigate the Next New?
"The Building Whisperer" https://twitter.com/BuildWhisperer
What inspired me to write this article was something I also talked about
last month in the article “What killed the Dinosaurs? The
AI-age!”. It will be about how companies are viewing technologies and how
companies could get started. After all, before we can think outside the box, we
first must define the box. And the best starting point to find and leverage
scalable and innovative solutions is to have well-defined problems.
What view of
technology do existing companies have in the Real Estate Industry? What view do
they need to have? Don’t we also
need a planetary purpose and advance the industry? How can we create Smarter
Buildings together? Does the recipe I created last year
still hold true?
Are we collaborating around the same tools as we have always done? What
parts of our technology stack are advancing whilst others are not? Should we
aim for a world with people first? Or People and Systems working in tandem?
What are the trends in society today and what do they mean? The overall
trend seems to be that people should be the focus of creating better buildings.
Energy savings, predictive maintenance, internet of things, smart city
inclusiveness, and all those new techy things are important.
But if buildings aren’t robust, useful, and attractive and if they don’t
benefit the planet, nor people, then what are they good for? We talked about
this last week in a panel discussion by SIEMENS.
ii. Panel discussion around the topic of how to create smart buildings
These where the topics of
the discussion and if you are interested, just reach out to me and I will send
you a link because it is not out in the open yet.
But going back to what we need to do to create Smart Buildings I cannot
help but think that we have some ways to go before buildings, and organizations
become more digital. And to also think about the perspective of alternate views
on how to get there.
I find that the 3-30-300 rule from JLL is one of the more interesting
concepts out there. I have touched upon it before in many of my articles and the one article
that I usually circle back to is the Trillion Dollar Opportunity article from Brad
White. Read it, and then read it again. It is one of the most prolific articles
in the building automation space that I believe has ever been written. And it
is only about the fraction of the value that could be created! But is more and
more relevant every day, for all of us.
The conclusion to the article is that the only thing standing in the way
of smarter and better buildings is a lack of imagination, and the willingness
to do what needs to be done with the tools that are at our disposal. The
technology exists, even more so today than 5 years ago. But what about the
imagination, and viewing technology as an enabler instead of a utility? Are
companies in the building automation community embracing new ways of working
and utilizing modern tools to do the job? Or are companies stuck with legacy
technology as well as old mindsets? Are existing companies built to die? And if they are, how
can they get re-born connected?
more companies are becoming more technology driven. Banks are becoming software
companies that happen to deal with money. Retail companies are data-companies
that happen to sell shoes.
about system integrators? What about the traditional HVAC industry and players
in that field? Are they too becoming data-driven companies that happen to deal
with buildings? Or are the existing processes, culture, people, roles, and
existing systems as well as industry dynamics and people-focused business
models against this?
be insightful decisions being made or will most of the existing companies be
NUDE-acronym could provide a good starting point to reflect on how technology
(IT) is being viewed by companies, as well as individuals. The way how we view
IT can be of a huge difference for us, and our organizations. Coupled with RGT,
Run, Grow, Transform, NUDE can be a powerful tool to start the future.
NUDE stands for the different perspectives of how organizations can view
None - There are no synergies between business and
Utility - Cost/rational perspective, where it is being used, but not thought of
Dependent - The business side of things is linked to technology and is needed to run daily operations
Enabling - Technology is an integrated part of the strategy process and it is a dynamic interaction between the cognition of strategy and technology. Investments are made to create a competitive advantage over others.
the new addition to NUDE.
DNA. That is what companies today are competing with. Not their industry peers.
Not the dinosaurs of yore. But the companies that have speed, and AI-ready data
fabrics in their digital operating models and digital business models.
starting today should have technology in their DNA. I have talked about it at a
blockchain conference in Mallorca. Written about it for the Beyond Buildings Podcast.
example of Bank of America with their 212 000 people company services 70
million people. And where their counterpart in Asia, ANT Financial services 720
million people with 11000 employees. Where growth = efficiency.
It is true
that traditional industries such as the building automation space might not have
had a need for real-time data across portfolios. And where resource
decisions are based on past or current needs rather than future needs. But how
long are companies protecting the past instead of protecting their future? Is this
mindset sustainable? Are we not moving towards individual buildings to
portfolios and smart city thinking? When buildings get more and more connected
how will companies respond to security threats, and what tools should they have
at their disposal?
building automation companies learn more about the tech side of things fast
Or is it
more likely that tech companies learn the building automation side of things
do you want to be on?
before you have to. And do it in an open, collaborative way where you focus on
what you do best whilst leveraging technology and partnering up with others to
create sustainable value. If that is not the only way to take control in an ever-changing
future where speed is of the essence, I do not know what is.
always, go out there and start something. That is the only way to learn.
We will be
talking more about AI-enablement the next episodes of the Beyond Buildings
Podcast, so stay tuned for more. And do connect with me on Linkedin if you have not done so already!
And if you
or someone you know need help with questions regarding strategy, innovation,
and figuring out how modern technologies can help you where you are today. Look
no further. WINNIIO will always be by your side.
Just reach out to me, Nicolas Waern, on LinkedIn or check out my
Podcast Beyond Buildings if you need any assistance.
Nicolas Waern is the CEO, Strategy &
Innovation Leader, and a Digital Twin Evangelist at the consulting firm WINNIIO.
He is a firm believer that the Real Estate Industry needs more of a lifecycle
focus where we need to go Beyond Buildings and come back with an understanding
what tools and technology we could use. And to solve the jobs to be done,
together, with an open mindset.
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