November 2015 |
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Of
Pitchforks and Haystacks
So
now I’ve been an observer of this market long enough to see hype become
reality — albeit with some changes to the who, when and how.
|
Therese Sullivan,
Principal, |
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Hype is just a natural
and necessary ingredient in the life cycle of any technology. So says
the IT Research firm Gartner Group, and it has been producing yearly
Hype Cycle curves for about 20 years. In his book Leadership B.S.,
Jeffrey Pfeffer, Stanford Professor, writes that the ability to hype,
a.k.a. to lie, is one of the traits that makes a
successful leader
today. (Don’t say that to the CEOs of Volkswagon or Theranos today.)
Tech leaders top Pfeffer’s list of examples. The ‘Pitchforks’ in my
headline refer to the leverage some of these leaders have to pitch
around investment cash to amplify their Leadership B.S. To use
Gartner’s terminology, the hype piles up into a “Peak of Inflated
Expectations” which soon disintegrates leaving the market in a Trough
of Disillusionment. But, eventually the market climbs out of that onto
a Slope of Enlightenment.
The hype around commercial building operational analytics, especially
energy meter data analysis, was comparatively fierce 4 to 5 years ago.
In one case, I called “Leadership B.S.” when asked to amend a brochure
to say that an early submeter-data-based software tool could not only
automate the monitoring of energy consumption, but could automate
control. That just couldn’t be done back then. The hooks into building
management system (BMS) data were not there, and the chip-level,
network-level and IT Cloud-level breakthroughs that make Building
Internet of Things (B IoT) stacks possible today had not yet happened.
Looking back at that day, I can say the vision was right, but the
timing and ability to execute were lacking. Soon after, that company
and several like it disintegrated into the Trough. The industry is at a
different point today.
One takeaway lesson from that earlier experience was that, while
hype-sters are often good seers and can excel in their ability to
articulate a vision, they tend to lack the patience to surmount all the
issues that stand in the way of realizing it. Before any software
developer dealing in energy data can make claim to extending a solution
to control, something needed
to be done to solve the building
industry’s ‘Tower of Babel’ issue: there were too many ways to express
the same thing when it comes to describing building assets, equipment
behaviors, environmental conditions, etc. Project Haystack
has focused
industry collective action on solving this problem. Much progress has
been made by this open-source organization toward the goal of semantic
Haystack models and methods to support their use. Because Haystack
models are self-describing, Apps developed with Haystack technology are
reusable across multiple plants, buildings, and other properties.
That vision of monitoring, managing and controlling energy use in a
unified data-supported workflow is arriving now.
In an interview by Memoori’s Jim McHale on October
21st, Haystack
supporter and industry strategist Terry Casey looked over his 35+
years
in building automation and control and said “The amount of change
we’re experiencing now is the greatest I’ve seen in decades.”
Casey’s current company, Intellastar is a Haystack member and is one of
a handful of companies that have new 2015 offerings based on the open
stack/open framework approach. Others include KMC Controls and J2
Innovations with Easy IO. I know that more are on their way from
the
Haystack community. What distinguishes these platforms is that they
combine best-in-class field-proven products for event monitoring,
control, visualization, reporting and analytics from reputable
long-time open-data industry participants. Technology from the big
names in IoT — Intel, Dell, Cisco, Verizon, etc. — are tucked in. These
open stacks exist in strong contrast to walled-garden solutions from
some big-equipment manufacturers and lighting control start-ups.
IoT industry analyst Theo Priestly believes 6 big
vendors control the
outcome of the Internet Of Things. I think these and a few others
are
competing at various levels within the IoT stack, leaving very little
opportunity for some small start-up to enter with a do-it-all-ourselves
approach. Priestly also holds that open data is vital to the
long-term success of the Internet of Things. I think he is right here
too. Competition among titans will continue to advantage open data
approaches over walled gardens.
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Haystack modeling fits with this open paradigm. The companies driving
the open framework sector of the commercial building automation
industry are recognized as edge computing pioneers. The step of forming
Project Haystack and addressing semantic modeling is one more way they
are pointing the way to the IoT’s future. The methodology supports fast
development of powerful control Apps. They empower the users who know
their buildings best to define machine rules to govern automated
responses to detected conditions. And, control can be distributed; that
is, some control functions can be effected by a central controller and
others can happen at the edge between a microprocessor-equipped device,
like a thermostat or a vent, and the sensor sending it temperature or
pressure information.
So now I’ve been an observer of this market long enough to see hype
become reality — albeit with some changes to the who, when and
how. There are now platforms that do support the automated
monitoring, management and control of energy efficiency and comfort in
commercial buildings. But, we are still in the early stages of
this Slope of Enlightenment. And, in this open source scenario, there
are not pitchforks full of venture money to spend on getting the word
out. So, I agree with Terry Casey of Intellastar when he said at the
end of his interview, “The more we can pool and share our experiences
the easier and quicker we are going to get to something even more
useful.” My purpose is to facilitate that.
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