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Use Facebook Live to Build Your Brand
As a small business, the Facebook Live feature can provide viewers with a humanized experience of the business.
I was recently asked to be the keynote speaker at the Nova Beauty – Going Rouge event. I was to conduct an hour presentation about how to leverage social media to build business for stylists and hairdressers.
The event took me
back to the basics of why we use social media to increase our brand
awareness and how we leverage social media to improve our customer
bases ultimately, and close sales.
The main point of being active on social media is to be where the people who are looking for you are at and engaging them. Everyone who reads this article has a smartphone in their pocket or sitting next to them on a table. The invention of that smartphone essentially put the internet directly in the palm of everyone’s hands.
There were some cool style demonstrations that I got to watch, and they would have been awesome if those sessions were streamed live to customers and followers who could not attend the event in person. Facebook Live would have enabled distant views with the ability to participate in the demos and potentially purchase products.
We are a society
who is accustomed to instant gratification. We can search for
what we want when we want and get instant answers if we ask the right
questions. If we can’t attend an event, we naturally look for an
We also have the
ability to be entertained by apps and videos right on our
smartphones. Who has not randomly browsed their Facebook feed on
their phone during a lunch hour? We all have, and it is in that
“browsing” that the opportunity for marketers to creatively viral
market products and services to customers via visual marketing.
Social media has
embraced this opportunity by establishing more visual marketing
application to enable users to engage with followers and new customers.
Essentially one picture can be worth 1000 words and live streaming
events could be worth millions.
Leveraging Facebook Live to Boost Your Brand
Live Streaming is
looking like it is the next big thing for social networks thanks to
apps like Instagram, Snapchat, Meerkat and Periscope. What these apps
do is provide users with the ability to live stream directly from their
Facebook was, of
course, one of the pioneers of the live broadcast functionality.
It was created for celebrities but has now been rolled out for use by
the general public.
business application of the Livestream event feature on Facebook is a
very cool one. Essentially it enables a company to very
informally, invite their Facebook followers to engage with them.
The event feature has tremendous power in building hype for an upcoming
product launch or media release. Followers could be invited for a
live look at the manufacturing process of a product, or the
installation of a new HVAC system, for example.
It is based on the
same principle as “reality television.” People enjoy seeing
“real” people doing cool things that are unscripted. Announcing
on Facebook that you will be “going live” at Ken Sinclair’s education
session at the AHR Expo at a given time,
or you’ll be hosting a Facebook Live event at the AHR Expo at a
particular product demo, how many people could you possibly
engage? The answer could be 100’s to thousands depending on how
many of your followers share the feed.
A friend of mine is
promoting her personal training health and fitness routines and is
effectively leveraging the Facebook Live functionality of Facebook to
hold free 10-minute exercise feeds. She has gained a number
of followers and converted some of them into paying customers for her
What is the benefit of Facebook Live for my business?
In conclusion, the
ability to live stream on Facebook is another tool in the toolbox for
marketers, and businesses, to expand their customer base by providing a
convenient way of interacting and participating in an experience that
increases brand awareness and customer loyalty.
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