Ember expands global sales team

Dennis Natale, Peter Ma and John Corbett to head sales operations in the Americas, Asia and EMEA

BOSTON, August 30, 2006 – Ember Corporation, a leading ZigBee™ networking company, announced today the addition of three sales executives to manage its growing domestic and overseas sales operations. Dennis Natale, Peter Ma and John Corbett will serve as Ember’s directors of sales for the Americas, Asia and EMEA regions, respectively.

Natale joins Ember from a leading manufacturer of acceleration/motion sensors, where he served as director of North American sales and business development. His 15 years of experience blends engineering with high tech sales management at leading companies such as Texas Instruments, Sapient and Sensicast. He received a bachelor of science degree in mechanical and industrial engineering from Clarkson University, and a master’s in materials engineering from Rensselaer Polytechnic Institute.

“My technology commercialization experience in wireless sensor networks and background in systems integration is a perfect lead-up to my career at Ember,” Natale said. “I’m joining the right company with the right products at the right time in the technology’s market adoption.”

Ma joins the company from Allied Nations International, a Hong Kong-based semiconductor components trading company that he co-founded and served as its sales director. He brings to the company more than 18 years of semiconductor sales and marketing management experience in the Asia-Pacific region for companies such as Motorola, Cirrus-Logic and Lattice Semiconductor. Ma received a bachelor of science degree in electronics at the Chinese University in Hong Kong, and a master’s of science in technological economics at the University of Stirling in the U.K.

“Asia-Pacific manufacturers are expected to be some of the fastest adopters of ZigBee technology,” Ma said. “Joining Ember gives me the opportunity to bring an important new wireless technology to the region.”

[an error occurred while processing this directive] Corbett comes to Ember from Corvos, a U.K.-based consulting company assisting venture capital investment in U.K. high-tech startups. He is an electronics engineer with deep experience in building automation, energy management, telematics and other wireless networking applications. Prior to Corvos, Corbett was a European founding director for the semiconductor giant, Fairchild. He graduated in electrical and electronics engineering at De Montfort University and is a member of the Institute of Engineering and Technology.

“Ember already has a strong reputation in Europe due to the presence of its hardware engineering team, which is considered by many to be the world’s best, and also in part to its acquisition of Cambridge Consultants’ 802.15.4 wireless semiconductor technology” said Corbett. “I’m excited to join a smart, aggressive company.”

Natale, Ma and Corbett will be responsible for increasing sales and opening new markets for Ember’s ZigBee embedded wireless semiconductor systems in their respective regions, according to Nick Finamore, Ember’s executive vice president of sales & marketing. “Dennis, Peter and John bring just the skills and experience which will enable us to scale our global sales operations at a time when we see the market ramping up significantly,” he said.

About Ember Corporation
Ember enables communication among embedded microcontrollers with standards-based wireless mesh networking semiconductors and software. Ember helps its customers to automate home appliances, lower energy consumption in buildings, keep borders and infrastructure secure, and control industrial processes, just to name four of the many diverse applications being developed by Ember’s more than 100 customers. Spun out of MIT in 2001, Ember is headquartered in Boston and has its radio development center in Cambridge, England and distributors worldwide. Ember is a lead member of the ZigBee Alliance, and its platform is the National Technical Systems’ (NTS) “Golden Suite” for 802.15.4/ZigBee interoperability testing. For more information, please visit www.ember.com.

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