BTL Mark: Resolve interoperability issues & increase buyer confidence
It’s Not Just About Inventing Something New
With this month’s theme being about Transformative Change, what is driving transformative change in our industry?
Transformative change is powerful. It
can have a real impact by changing how products are made and
distributed, how products are serviced and refined and more. In today’s
economy, there is a constant drumbeat to come up with something new and
undergo transformative change. But you don’t need to invent something
entirely new to be successful. Invention is wonderful, but you can be
very successful if you focus on innovating and adding new and extending
value to something that already exists rather than inventing something
completely new. For us, beginning at the most basic levels, with new
conceptions about how devices, information, people and systems interact
is in a way, transformative change.
In our industry, several technologies have come together in building controls that is driving truly transformative change. True, open systems, data and analytics, wireless, going further out to the edge and cloud-based applications and services are a few. Together, they are turning the whole world of building automation upside down.
While technology has had a major
influence, I also believe market dynamics and what value we deliver is
driving transformative change. Value has made people think and feel
differently in the way we operate and manage our buildings. Our
value delivery has transformed. We have gone from being just about
lower operating costs in the beginning, to energy efficiency,
performance, sustainability and smarter, to now, delivering and
creating value centered on financial optimization, connected
intelligence, operational efficiency and cyber secured.
What is important here is transformative change can come from other places not just inventions. Take a look at the iPhone, for example. Apple took a stagnant product category - the mobile phone - and completely rethought how it could be used and the value it delivered. They took an existing product category and existing technologies, but somehow transformed an industry, sparked a technology revolution and influenced society.
Furthermore, transformative change is being
fueled by collaborative, connected community efforts. We see it most
clearly in the Internet and web, where new capabilities are
continuously developed by communities that build on the work of others,
creating “mashups”, and new complementary applications. We also see it
in IoT and are beginning to see it to some degree in our very own
industry with Project-Haystack as an example. Collaborative community
efforts are helping drive new ways to extend the value of our building
systems and effect change.
In the end, transformative change does
not need to mean just new things. While new things are absolutely
important, even without them, transformative change can happen by
looking at and finding new ways to extend and deliver value.
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