June 2009


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Are new real estate risks creating the “tipping point”?
Now the risks of doing nothing different may be even greater than rewards of being progressive.

  Tom Shircliff and Rob Murchison
Tom Shircliff and Rob Murchison,


For a number of years many industry leaders and manufactures have been advocating a converged and “intelligent” approach to procuring and managing building systems. The reasons are well documented and include the IT-state of most controls systems, ubiquity of the Internet Protocol (IP) and networks in general, reduction of capital and operating expenses, centralization of property management and the link between sustainability and IT. The latter is part of the more recent trend that Thomas Friedman says is part of IT (Information Technology) meeting ET (Energy Technology). The Economist refers to the “Energy Internet”.  

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This is not just advocacy but fact-based reasoning that is supported by most system architectures and even the M&A path of world-leader Cisco Systems. In the real estate space alone, Cisco has pushed from networking into access controls, video surveillance, digital signage media management, building automation middleware and now the smart electrical grid. This not only shows a continuous and “connected” path for these elements but also makes clear that building systems procurement and management is driven more and more by networking and IP from the core of the building all the way to and past the meters. Those in the A&E and real estate vendor community that cling to a silo system mentality will have an increasingly difficult time as developers and managers in all types of real estate build strategies around networking , sustainability and the grid.  

While the technical makeup of systems is important the key factor has been the financial benefits because the early market is driven by economic buyers. It doesn’t matter that you can buy and converge intelligent systems until you can answer the “so what” for the strategic decision maker. However, there are a growing number of case studies for intelligent systems such as lighting controls, fault detection and diagnostics (FDD), security, parking etc. that show hard dollar return on investment with short and compelling payback periods. For example Power over Ethernet (PoE) is exciting technology but the real benefits to the owner are lower capital expense because there are  fewer electrical outlets requiring conduit, labor etc. and lower operating expenses because of the more efficient use of energy and MAC (move, add and change) flexibility as well as operations and maintenance leverage. This makes it real for those in control of the purse strings and changes mere advocacy into actual movement in the marketplace. This has been gradual so far and those that make the move are held up as shining examples of innovation, and risk/reward pioneers.   

However, the risk/reward equation is changing. Sure, the technical soundness and  financial benefits are still there but now the risks of doing nothing different may be even greater than rewards of being progressive. If you do nothing different with your development and operational strategies you stand to lose capital incentives, building improvement opportunities, operational cost savings and future flexibility. Additionally, you may be reactionary and on the defensive with potentially expensive retrofit requirements.  

There are financial incentives from all levels of government in the form or grants, tax rebates and other vehicles that are now big enough to matter to any pro forma and the strong potential of regulation and legislation could mean longer permitting, retrofit requirements and increased monitoring and control needs. All of this combined with the aforementioned financial and technical reasons should provide ample motivation for owners and managers to develop a strategy and standards for more intelligent real estate. A progressive strategy should be built on sound business fundamentals, the operational impact of technology and risk mitigation. Risk mitigation should limit the impact of governmental requirements and contribute to operational efficiency and sustainability.  

In a very short time government at various levels has created a “carrot and stick” approach that has immediate and future impact on procurement and management of buildings.  

We see “carrot” examples in  recent legislation and programs such as:  

Additionally, the government incentives, especially those in the smart grid have caused a flood of “who’s who” companies to invest and develop, including Cisco, GE, Google, Oracle, SAP and many others. The resulting benefits of this investment and development such as demand response incentives and real time pricing are greatly leveraged by more efficient, “intelligent” buildings and the associated improvements that are required. Incentives and pricing efficiency can directly help fund such building improvements. Duke Energy even calls this demand side energy efficiency “The Fifth Fuel”.  

[an error occurred while processing this directive] There is also evidence of “sticks” such as:

In summary, there are coincidental changes taking place both in and around the real estate industry that include technology, energy and regulatory aspects. These changes promise profound and continuing impact on the way buildings are built and managed. The magnitude of the impact and associated risks have created the “tipping point” for building owners and managers to embrace an intelligent, converged strategy for building and managing real estate.  

Copyright© IntelligentBuildings® 2005-2009  

About IntelligentBuildings®
IntelligentBuildings® provides strategic consulting for key stakeholders, owners and property managers in the commercial, institutional and corporate real estate environments. Key focus areas are strategy development, organizational alignment and financial analysis.  www.intelligentbuildings.com  



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