BTL Mark: Resolve interoperability issues & increase buyer confidence
|Words and Terms
...what is driving these new words and future terms to pop up?
Chief Communications Officer,
Vice President, Marketing
Almost every day of late, it seems a new word or term pops up within our industry.
A case in point occurred when I was speaking recently with a business associate in Hong Kong. He referred to a term that I had not heard of and which, caught my attention. “Proptech.” Evidently, this word was the focus of an article that was featured in Hong Kong’s South China Morning Post (SCMP).
So, what is Proptech? As the SCMP puts it:
What are examples of Proptech? Again, according to the article:
Isn’t this just another name for what we have been doing for the last 15+ years? If it gets more adoption, then OK by me.
have come to understand this term, I began to think about what is
driving these new words and future terms to pop up? Perhaps it’s
market has never had as much technology prevalent as there is today. We
have moved beyond the stage of convergence and technology framed around
a singular thing. We are now in the era of IoT, data, analytics, the
edge, and smart space. We are now in the era of more comprehensive
business insights delivering bottom-line benefits and improvements in
operational efficiency, productivity, wellness and occupant
intelligent buildings are now defined by the integration and
interoperability of building management systems with business
intelligence and analytical tools. We are diving deeper into owner and
operator engagements. The changing landscape of value propositions
impacts our day-to-day operations and long-term business
So what new words and terms have you heard?
[Click Banner To Learn More]
[Home Page] [The Automator] [About] [Subscribe ] [Contact Us]