BTL Mark: Resolve interoperability issues & increase buyer confidence
|Women in the Male World?
A stereotype, but is it still valid?
Global Control 5
I was wondering if I should write an
article for the March issue of automatedbuildings.com. On the one hand,
the idea and offer/proposition from Ken and other women seemed very
interesting to me, but... on the other hand - do I have something
interesting to offer the readers?
Until now, I have been motivating my colleagues from the sales department and product management to write interesting, substantive articles.
But since this is a special edition dedicated to women and written by women, I have taken up this challenge... Other women came to my aid, and it's basically their stories.
a word of introduction, since 2016, I have had the pleasure to work for
Global Control 5, a Polish company (it is only 5 years old), which is a
manufacturer, supplier and exporter of technologically advanced
building automation products under its own brand iSMA.
I have the pleasure of managing a 3-person, 100% female marketing department. One of our areas of activity is cooperation with our Distributors in the field of support and assistance from the marketing side.
I have asked several of our Distributors - women – three questions:
Victoria Smith from ACS (South Africa)
responsible for sales, she has been in the business for 3 years. As she
talks about herself: I am on the HVAC side of the industry more than
the BMS side. To my question she answers: I really wanted to challenge
myself and try something new. Before working for ACS I have never been
a part of this industry. The industry is constantly evolving, day to
day, and making building automation easier and more functional. I also
love that we are constantly reaching for more energy-efficient ways to
I really enjoy that every single day is something new. There is always a new project or a new problem that needs to be solved. No day is ever the same!
Natalie Patton, Director of Marketing from
Buildings IoT (US) thinks the industry is aware that, building
automation and controls are changing really quickly. This creates
tremendous opportunity to make an impact because there is simply a lot
of work to do. Since we’re at this point of flux – people (customers)
know where they want to end up but aren’t sure how to get there - we
have a lot of space for innovation in the way we deliver services,
develop products, provide support or educate the market. For me, it’s
both important and interesting to see the work that I’m doing
contribute to a better way of doing things.
There are other things Agata Bielawska, Technical Support & Training Manager from Global Control 5 (Poland), has been pointing out: Diversity, the multitude of issues and discovering new possibilities. Creating new products to make people's lives easier and more efficient - making them more comfortable and optimized in many ways. Additionally, she likes the atmosphere in the company, which was clearly noticeable during the interview. It was my first impression. The second thing was the challenge, the huge challenge of the "unknown", and I like the challenge.
Sharyn Gregory, Commercial Director since
2009 and the CEO since 2018 from Controlworks (Australia) adds that the
values are the most important. We undertake what we do by always
anchoring this is our values; customer focus, service excellence and
being people-oriented. I would encourage women who are looking for an
interesting and varied career to join our Group. Women are
capable of covering all roles across our company and all sector.
My second question may seem a bit old-fashioned, but since we are talking about stereotypes, it fits perfectly into this convention:
Turchian Omer, Innon Co-founder, in the
industry (UK) for 8 years, confirms that it helps. I believe it does
since women can be at times more observant of any issues. So if I sense
that one of our services is not right or we can improve certain aspects
then I will do something about it. It also helps as it brings a
different perspective to this industry and this pushes the boundaries
and challenges some of the traditional ways of doing things. Victoria
answered: That’s a tricky one… I do think as women we pay more
attention to detail, however, I do sometimes get a few men that don’t
trust me as much because I am a woman.
Natalie adds: I think being me helps with this job. I’ve found a niche where my communication skills, ability to multi-task and innate curiosity are valued and rewarded. Maybe those are feminine qualities, but I’d like to think that my particular blend of those traits contributes to my success more than any one aspect of my biology.
Agata says she is “stuck with men.” Honestly, I don't know
if it matters, because I don't have a comparison - a reference to
something else. Since "always" I work mainly with men. I studied with
men (I was one of 2 girls in my studies group and after some time I
became the only girl). I am "contaminated" with men and probably
"stuck” to them.
And Sharyn sums up: I am who I am and I bring my
own approach in which being a woman is a central component.
From my point of view, I can add that, our emotional, intuitive approach to various things works in many situations.
My last question was regarding the
cooperation between men and women, and in fact, engineers, which we
know are very demanding group.
Turchian confirms that working in the
control engineering field is extremely rewarding. I learned a lot and
understanding the industry and technology was the main challenge.
Working with men is not an issue as for me the most important thing is
to understand what challenges our clients have and to try to make their
Beatrice from QuickLink Solutions (Italy) responsible for marketing adds: It's a very different set of
mind (especially for me coming from communication area). It's not
important they are men or women they are very technical in their
approach. My goal is to make easier and impact full the comunication.
Natalie says only about positive experiences with everybody she works
with for Buildings IOT, Controlco, OTI and Kodaro from engineers to
user experience programmers to data scientists to executives. Just as I
hope they don’t look at me and think ”She’s great, for a girl” I don’t
really focus on the fact that I may be the only female in the room. Do
I think everyone can benefit from increased diversity? Absolutely. But
I haven’t experienced any disadvantage as a minority in this industry.
Agata who has been always working with men adds: During my studies,
sometimes I had to break through the wall of reluctance and
statements: "A woman is not suitable for technical studies so what are
you doing here?” I had the impression that I always had to prove that I
was in the right place, but maybe this is just my impression. In GC5, I
feel that this is my place.
As Sharyn correctly points out, women often
bring a different set of skills, they value different points of view
and how this can lead to better and stronger decisions. The
ability to work across the Group and the industry is central to my
ability to succeed. One of our key values is being
people-oriented and this means we bring about the best in each other to
create strong, successful working relationships, we respect people for
who they are and for their knowledge, skills and experience and respect
that although work is important all of our team have families and a
life outside of work.
In conclusion, women like challenges, they are ambitious and are willing to take the action which makes sense and is valuable for themselves and their colleagues. They use their intuition, emotional side and professional approach to every single detail. At work, in the male world, they enjoy their femininity.
I wish all women all the best on Women's Day.
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