BTL Mark: Resolve interoperability issues & increase buyer confidence
because you build it, does not mean they will come.
Most of us are familiar with Twitter as one of
the three most popular
microblogging tools on the internet today. One of the reasons
that Twitter has become so popular is that it is easy to use, and an
extremely open platform. That means that the data can be used by
anyone on a variety of devices.
because of Twitter’s open software design that companies can use
the code to build third-party tools that incorporate Twitter
functionality. A quick Google search will show hundreds of
applications and desktop tools that are compatible with Twitter.
Business owners will find Twitter to be an extremely powerful tool once they fully understand what it is capable of. It is way more than just creating a profile, issuing Tweets, and waiting for followers to arrive. Twitter is about community. Specifically building a community that wants to hear what your company has to say. Those people are all perspective leads for your products and services. They may either want to purchase them, or Re-Tweet microblogs from you to their followers who may purchase your products and services. Over all using Twitter effectively is a very cost effective and easy way to not only increase your company’s digital footprint, but to increase qualified leads for your sales force.
Tips to increase Twitter followers:
Twitter is still one of the best ways for any business to exploit the power of Social Media to their advantage. Twitter is capable of way more than can be mentioned in this article. The steps above are meant to assist companies in growing their Twitter accounts, and getting more value out of the data that they produce. This data can be used to increase lead generation, better qualify leads, and even market products. The only real limitation to Twitter is the imagination of the individual operating it, and the time and commitment to make a Twitter account flourish.
Any questions about using Twitter for business can be sent to me at my Twitter account: www.twitter.com/emandrusiak
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