December
2009 |
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Al De Wachter,
President |
On bid day all across North America, contractors are routinely confronted with having to compete with bids that are significantly lower than their own. Odds are this has happened to you and your sales team.
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These low bids can always be
rationalized. ‘They’ are ‘buying the business’. ‘They’ have made a costly
mistake. ‘They’ have cheap labor. ‘They’ get a better materials multiplier.
Here’s a sobering alternative to consider: what if that low bid really is solid
and the competition has actually submitted a reasonable and profitable price
that represents quality work? How can that be possible?
As difficult as it can be to admit, the competition may be operating more
efficiently and therefore carrying less cost in their bid.
The following are 9 common business processes where inefficiencies, extra costs,
and repetitive tasks can exist and therefore are prime opportunities for time
and cost savings.
- Bid qualification – do you have an effective method in place to
differentiate early and ruthlessly between projects that represent real
opportunities and those that are likely to drain your limited resources?
- Estimating process – are your sales people using proven and defined
standards to quickly and consistently submit profitable bids? Or is every new
bid a new adventure?
- Tapping Experience – are your designers, project managers and
installers given a framework to provide constructive input during the estimating
and bid cycle? Or is it assumed that they’ll just “add cost” and destroy every
chance at earning new business?
- Sales to Ops turnover – does this process leverage work performed
during the bid stage? Does the sales team have a structure to provide meaningful
input to what will eventually be delivered? Or are the two teams at odds with
each other?
- Re-Estimate process – after the design, does a reliable and clearly
defined process for re-estimating a bid exist? Is this process easy enough to
implement so that it is actually performed to catch costly mistakes before they
happen and avoid repeating them in the future? Or do you wait for job completion
to have the forensic accountants tell you where it all went wrong?
- Materials selection – do you have a well defined standard product
selection process in place? Do poor purchase practices result in a storeroom
full of returned and unusable products? Are your designers experimenting with
yet another new gadget without getting project manager input?
- Operational process – are your design teams finding ways to leverage
past work? Or are they “starting from scratch” with each new project? Are they
manually typing parts list for every job?
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- Submittal creation process
– do you have a streamlined assembly process in place? Or are you manually
collating documents, repeatedly searching for files on servers and computers and
spending countless hours assembling and organizing a submittal document?
- Material Purchasing Process – are your purchasing personnel cutting and
pasting BOM lists and manually typing in part numbers and quantities which is
prone to costly errors? How much time is spent separating BOM lists, verifying
part numbers, entering data on multiple websites and loading the information
into your accounting software?
When you add up all of these preventable costs, you’ll see that they will erode
your margins and ultimately deprive you of work.
The good news is that there are proven tools and methods available to you to
achieve the time and cost savings you want and need.
So the next time you are facing a competitor with a low bid, ask yourself: “What
if they do know what they are doing and what can we do to make sure we earn the
business next time?”
About The Author
Al De Wachter has been active in the Building
Automation industry for over 38 years. He has held senior positions with leading
companies in the field and is currently the president of Independent Control
Specialists Inc. Al has directed the development of advanced productivity
software for Building Automation Contractors since 1990.
For tools and methods to help your company become more competitive visit:
www.ics-controls.com
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