1-2-1VIEW provides Digital Signage Network to Thai Royal Project Shops

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[HONG KONG, 16 August 2006] Leading digital signage company 1-2-1VIEW Corporation has been chosen to provide a turnkey digital signage system to The Royal Project in Thailand to help raise awareness of the foundation's initiatives in its shops across the country.

1-2-1VIEW's strategic partner Starhub Link (SHL) will install the system together with a network of 42" plasma screens at 11 Royal Project outlets in Thailand, including at Don Muang Airport, Chiang Mai Airport, Kasatsart University and the Golden Place at Hua Hin.

Running over an IP network provided by Thai telco operator CAT Telecom, the system will broadcast the latest information and updates on the Royal Project's initiatives to the outlets using video, graphics, flash animation, SMS and live broadcast.

"The Royal Project Foundation currently runs four research stations and thirty-five Development Centres caring for 295 villages," said Dr. Paitoon Ponsana, Advisor to the Royal Project Foundation. "We chose 1-2-1VIEW's system for its easy manageability and clear price-performance capability which will enable the Royal Project to efficiently communicate project updates and progress to the wider community."

The screens are controlled by 1-2-1VIEW's IPTV-based M205 integrated digital media players and centrally managed through the system's unique one-click-to-go web based management software to enable hassle-free scheduling and updating of content.

Founded by Thailand’s King Bhumibol Adulyadej in 1969, The Royal Project is a ground breaking initiative designed to fight rural poverty and empower the Hilltribe people in Thailand’s five northern provinces. The Royal Project shops sell products from the villages participating in the initiative.

The system will be jointly operated by CAT and SHL and installation at all sites is expected to be completed by the end of 2006.

About 1-2-1VIEWTM
Headquartered in Hong Kong and with offices throughout Asia, 1-2-1VIEW™ Corporation has developed a groundbreaking digital signage and media management system with unprecedented one-to-one targeting and real-time effectiveness measurement capabilities. Aimed at outdoor advertising network operators and facility owners such as retailers, shopping malls, convenience stores, restaurant chains, public transport organizations and government agencies, 1-2-1VIEW™ unlocks the revenue potential of their assets and maximizes promotional impact. Based on advanced IP video technology and built on a proven consumer electronics platform, 1-2-1VIEW™’s turnkey hardware/software solution operates reliably 24/7 and is highly scalable over a large number of screens in diverse locations. www.121view.com

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