July 2004
News Release

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Regional Educational Seminars Targeting Building Engineers Champions Open Systems, Integration, Convergence

IRVING, TX – Clasma, Inc. announced today that a series of regional seminars targeting the consulting, specifying and in-house engineer will tour North America this fall to educate this unique sector of the buildings industry on how convergence, open systems and whole building integration will directly impact their profession, their business and them personally.

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Organized as a partnership between Clasma, Inc. and Consulting-Specifying Engineer, BuilSpec sets out to serve the engineers who have recently seen a significant change occurring in their role due to the adoption of new technologies and business trends. In an unbiased manner, BuilSpec will shed light on the upsurge of these new technologies and trends and how their inherent benefits can be utilized to ensure the success of the consulting specifying engineer as well as the building owner and operator. BuilSpec will present immediately useful information as well as a perspective of what is likely to happen in the years to come as the future of buildings is redefined.

“Engineers are often conservative and skeptical when it comes to adopting new technologies partly because the introductions are made by technology-biased vendors promoting their solutions.” Anto Budiardjo, Clasma President and BuilSpec organizer, said. “BuilSpec will present all information in a non-commercial, objective manner so the engineers can determine for themselves the correct path to take.”

The BuilSpec seminars will take the firm position that the industry must accept open systems as the preferred method of integration because of its inherent benefits. BuilSpec will bring forth arguments as to why open systems is desirable and how engineers can best leverage this for their buildings.

Utilizing extensive resources assembled through the development of its sister event, BuilConn, BuilSpec will draw from a vast pool of expert resources representing all facets of the buildings industry. Budiardjo likens the two events as proponents of IT convergence and whole building integration, but the two events serve different purposes. Where BuilConn is an annual industry gathering to decipher the future of intelligent, integrated buildings, BuilSpec takes that message directly to the engineering community informing them on how such industry trends will impact specifying and designing building systems.

Initial BuilSpec sponsors include Distech Controls, Engenuity, KMC, Siemens Building Technologies and Trane. Endorsing associations in support of BuilSpec include BACnet Manufacturers Association, CABA, and oBIX.

Control Solutions, Inc For further information on the BuilSpec educational seminars, please visit www.builspec.com.

About Clasma, Inc.

Clasma, Inc. is a Dallas-based marketing, conference and media company specializing in providing services for the building systems and device connectivity industries. Clasma, Inc. is made up of marketing, technical and communication professionals who have between them decades of industry experience in product development and marketing. Clasma works with a vast network of associates around the world to provide its valuable services to the building systems industry. For additional information, please visit www.clasma.com.

About Consulting-Specifying Engineer

Consulting-Specifying Engineer is the industry's premier integrated engineering source for non-residential building systems. The magazine covers automation and controls, electrical, fire- and life-safety, HVAC, lighting, plumbing, communications and the full gamut of professional products and services.

Engineers need thorough, relevant information during the building design and product/system specification stage to effectively integrate mechanical/electrical products and systems. Consulting-Specifying Engineer fulfills this need.



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