July 2013 |
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Post Realcomm/IBCon 2013
Industry Update The
event is encouraging with regard to commercial real estate’s acceptance of Smart, Connected
Buildings as a key determinant of property value and operational
excellence. |
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Questions
arose in my
mind as I made way down the Jetway into the
balmy, triple digit, early summer Florida climate, to attend Realcomm
and IBCon. However the next two days confirmed that I made a good
decision to attend the event. One of the most impressive things
about this event continues to be the quality of attendees, and this
year did not disappoint. The stories about Microsoft’s Redmond
Operations Center in WA, MGM and leading edge mall developers like CBL
Properties were
well worth hearing. For one, take a look at the Microsoft 88 Acre
story:
http://www.microsoft.com/en-us/news/stories/88acres/88-acres-how-microsoft-quietly-built-the-city-of-the-future-chapter-1.aspx
Being completely honest, I am a bit of a technology junkie and the show
certainly did not disappoint in that regard. In spite of the vast
array of tech on display, the mantra was to show results not “shiny
objects”. It was my honor to act as an Advisor to Jim Young and
Howard Berger this year, and that was their goal in putting together
the sessions. This improved the content because it emphasized results,
and stories like Microsoft with ~$6 million a year in measureable
savings and CBL's story from Francisco Rojas with 18% or $2.5 million in energy savings over 17
malls were compelling.
The takeaways from this event could be summarized under headings: 1)
Smart, Connected Buildings are driving real economic value, 2) Big
Building Data for energy and operations is one of the hottest topics
this year and 3) Energy is a central theme in this building discussion.
Regarding economic value, the two stories above are great examples of
the first headings and there were many more presented, in fact the
second day general session highlighted 30 such stories to drive the
point home.
Big Building Data may not be a buzzword yet but a great deal of
discussion took place around how Smart Connected Buildings produce a
tremendous amount of data that can be used to improve operations.
Whether that data is focused on energy, as discussed below, or
operations, the challenge continues to be turning information into
intelligence. There were a number of examples of products
designed to support that effort, and some that had even been developed
by building owners themselves. In many respects this is the new
frontier, see my article from Buildings Magazine from a few months ago:
http://www.buildings.com/article-details/articleid/15358/title/what-s-all-the-hype-about-big-data-and-energy-analytics.aspx\
The
challenge for many in the buildings industry will be to make sense
of the dizzying array of options available, and how to drive the
greatest value from the opportunity being presented. One of the best
attended sessions targeted this content area and was called EMS
Strategies - Getting Beyond Dashboard Hell. It was moderated by
Anno Scholten of Connexx Energy and the author had a chance to sit on
the panel. Interaction from the audience highlighted the
importance of this topic and the challenges managers as facing in
making informed decisions about technology. At the same time
however, many attendees also pointed to positive results from this
technology, and excitement about the potential that this technology
presents to building owners.
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third heading is Energy and it was central in many of the
discussion. Jim Young believes that energy is a critical topic, but
only
one of many drivers for Smart Connected Buildings. Many of the stories
touted at Realcomm and IBCon highlighted the number of connected points
in buildings and how that intelligence and access to data was driving
huge benefits across the enterprise. Those benefits included quality
environments that help retain tenants, improve productivity and
increase asset value of properties. Yet, I am an energy guy, and
I tend to see that there are primary benefits and secondary benefits.
In the end, it really does not matter whether energy, or other
benefits, drives a project or other benefits, the net result is that
owner's get much better buildings. One
reason for an energy focus, is that it is easier to monetize value
created by projects. Without question though, the added benefits in
operations, building comfort, tenant retention, enterprise optimization
and from a host of other benefits have monetary value as well.
Ultimately the combined benefit from all of these factors makes the
building better and maybe worth more money. Given the continuing
national trend for cities like Boston, Austin, New York, San Francisco
and Washington, D.C. to require performance benchmarking on buildings,
technology will become even more essential. The solutions being
offered on the show floor ranged from automation and visualization
tools to many different forms of analytics for energy and building
performance. In fact, Tom Shircliff and Rob Murchison did a great
job of bringing some order to that array of offerings in their Boot
Camp. Read their interview for more information.
All the technology aside, the event is encouraging with regard to
commercial real estate’s acceptance of Smart, Connected Buildings as a
key determinant of property value and operational excellence.
That is just another way of saying that automated building technology
should see some positive growth in that vertical market.
About the Author
Jack
McGowan, CEM, is president of Energy Control Inc. (ECI), an
OpTerra Energy Company, and chairman emeritus of the DOE’s GridWise
Architecture Council. He has published five books and authored hundreds
of articles, and was admitted to the AEE’s International Energy
Managers Hall of Fame in 2003. He is also a Contributing Editor
to www.automatedbuildings.com
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