BTL Mark: Resolve interoperability issues & increase buyer confidence
EMAIL INTERVIEW – Tania Gonzalez and Ken Sinclair
Tania Gonzalez, Senior Events Coordinator, Unwired
graduated with a double degree in media and journalism from Rey Juan
Carlos University in Madrid and has an extensive background managing
teams for large internal and commercial events. She has notable
knowledge of operations, implementing marketing campaigns, developing
PR strategies and events and media sales.
Sinclair: Tell us a bit about yourself.
Gonzalez: UNWIRED is the Knowledge Brand of UnGroup. Through publications, events, Think Tanks and research it provides foresight and expertise on the impact that emerging technologies will have on work and the workplace, the retail sector, and the property sector.
UNWIRED organises cutting-edge conferences, executive briefings, symposia, and exhibitions. The first of our highly successful series of WORKTECH conferences was produced in 2004 in collaboration with the Royal College of Art.
Since then, we have held WORKTECHs in
Amsterdam, London, Manchester, New York, San Francisco, Toronto,
Melbourne, Sydney, Madrid, Helsinki, Berlin, Dubai, Shanghai, Buenos
Aires, Santiago, Sao Paulo, Hong Kong and Singapore.
Sinclair: How did the idea for the SMART BUILDINGS 17 Conference emerge?
Gonzalez: SMART BUILDINGS builds on the success of the WORKTECH series of conferences. In more than 15 leading cities around the world, WORKTECH focuses on the Future of Work exploring aspects of the workplace, people, technology, and innovation. In recent years, with a significant rise in interest in smart buildings, wearable technology, big data, the Internet of Things, we will partner with British Land to create a bespoke event on this subject.
Hosted at British Land’s new
development, 4 Kingdom St, Paddington Central, London, the event will
focus on Smart Buildings and Connected Urban Environment and will
attract 150 senior professionals from CRE, IT, FM, HR, Architecture and
Sinclair: What are the themes for this year’s edition?
explore a spectrum of topics from Creating a Smart Building - The
Developers’ Perspective to Enabling a Smart Building and the Tenants’
Perspective and hear from the Technology suppliers and how we can best
utilise our assets to make space work smarter and optimise the future
of the workplace. We will discover how Smart Offices could create a
better workplace and challenge productivity and wellbeing.
Sinclair: Can you give us a sneak peek of the agenda?
Gonzalez: Matthew Claudel, Product Manager, Beco and Ph.D. Researcher, MIT will share insights on Data, Design, and Action: Innovation for the Built Environment. Living, working, connecting, consuming – today, we inhabit a continuum, tied together by digital/physical experiences. Presenting his research with MIT DesignX (a new accelerator for urban innovation), and spatial analytics with Beco, Matthew Claudel will demonstrate transformations in the built environment, from workplaces to cities. This presentation evidences trends at the cutting edge of urban innovation, architecture design, and commercial real estate.
Microsoft will share brand new thinking
on how using the cloud, machine learning, analytics, and sociometric
data across its global portfolio has revealed new information on
workplace utilisation. Claiming 'space per head' is dead, they will
reveal how new cloud-based technologies can offer what organisations
have been missing. They will share how precise and accurate
attendance knowledge can help businesses be smarter about space design;
how understanding people using space enables greater accuracy for
programming the right workspaces for both employees’ needs and the
business’s future; and how we can use this to shift real estate
thinking and investment to a more strategic plane.
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