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Business
Optimization for AHR
It’s not enough to get your tradeshow booth ready if your website isn’t.
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Manny Mandrusiak CD.
Vocational Rehabilitation Consultant
Vancouver Island Works Project
Lifeworks! Consulting Inc
SISIP Rehab Services
Accounts Manager
ideazone
Contributing Editor
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With the coming of
2018 comes another AHR tradeshow, and with it, the opportunity to gain
new customers. As the world of the web continues to evolve and
transform, so is the need to continually tweak and optimize your
corporate website so that it can be more easily found.
Thousands of
people will be attending the AHR Expo and get inundated with all sorts
of messages through a variety of different methods. AI is going
to be a big factor for marketers in 2018. As platforms get
smarter and smarter, gone will be the days of mass influencing groups,
and what will rise in 2018 are small groups of targeted influencers.
The question that
arises is “How do marketers begin to prepare for these AI moments and
bots”?
Here are my top
picks for optimizing websites for the AHR Expo to gain more business:
- Site Crawl- Ask yourself this question” Is your site showing up
in search results both locally and nationally”? Marketers need to
continually use specialized SEO tools to understand where they rank,
and that they are ranking on the platforms where their customers will
find them.
- Optimize Google My Business- Is your site visible on Google
Maps? Are you wasting money with PPC because you are not tuned-up
for your Google My Business page?
- Learn the importance of Reviews for your Business- You know that
you need reviews for your business to aid in business success, but how
do you get them? You need someone to create an email template
that provides a one-click option to review your business. The
template should include one-click options for leaving reviews on social
media platforms like Yelp, Google, Facebook, and Trip Advisor.
- Reviewing Citation Campaigns- Citations boost your Google
ranking. According to Simon Fraser University, a citation is: A
citation is a reference to a source. The citation gives a concise
description of the book, article, web page, etc., and includes the
author, title, name of periodical and volume (for articles), publisher,
date, and other identifying information. For help finding an article
from a citation, see From Citation to Article. There is a need to
constantly map and update citations; as well as build new ones.
Remember- Content is always King!!!
Google Ad Word Campaigns- Not always my favorite as I prefer
organic means, but when looking at the AHR Show, we need to look at the
quickest way to show marketing campaigns to the most relevant customers
at the show. By setting up AdWords campaigns targeting your
companies’ main keywords, you can maximize your online efficiency at
the AHR show for around $300.00 per month. Minimum run is three
months, one month before the show, and two months after.
- Squeeze Page Development- To be effective with AdWords campaigns,
you need to make sure that your site is ready. People using
AdWords campaigns will get the best results if traffic is sent to a
purpose-built landing page (squeeze page). These pages will
include specifically tailored calls to action which convert more
visitors into customers. This strategy lowers the average cost of
AdWords campaigns.
- On-Page Search Engine Optimization- On-page optimization
is the backbone of every SEO ranking campaign. Before the page receives
any SEO love, it needs a review first. Is the message on
target? Take a look at your websites top 5 pages and optimize
its’ text, media, titles, headlines and descriptions These changes are
often enough to boost page ranking in SERPs.
These are my top seven picks for
getting corporate website’s ready to accept new customers from the AHR
Expo. I wish everyone a great Expo.
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